Sr. Director, Marketing Strategy, Analytics & Innovation

Twilio

3d•$227,840 - $335,000•Remote

About The Position

Twilio is seeking a senior marketing leader to lead and elevate its global marketing strategy, using data and customer insight to guide decisions that drive growth, customer engagement, revenue, and retention. The role will develop a forward-looking perspective on marketing, convert large volumes of data into actionable direction, and build and lead a marketing strategy and data analytics team. The position is remote and must be based in the United States, with occasional travel and possible ad hoc in-person attendance for team gatherings, functional off-sites, customer meetings, or project meetings.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
10+ years of experience in marketing strategy, data analytics, or related functions.
5+ years of people leadership experience.
Expertise with analytics and business intelligence tools such as Tableau and Salesforce.
Strong communication, leadership, and cross-functional collaboration skills.
Exceptional cross-functional communication and storytelling skills.
Comfort operating in ambiguous and fast-paced environments.

Nice To Haves

Advanced degree, such as an MBA or similar, strongly preferred.
Experience in SaaS, technology, or high-growth environments preferred.
Certification in marketing analytics or data science is a plus.
Passion for innovation, storytelling, and customer-centric thinking.

Responsibilities

Create a forward-looking point of view on the future of marketing and how Twilio will drive success.
Define and drive global marketing strategies using actionable data and deep customer insight.
Build, mentor, and scale the marketing strategy and data analytics team, fostering experimentation and measurable impact.
Lead quarterly and annual planning and target setting across marketing functions.
Lead key marketing operational cadences to ensure business actionability needs are met.
Partner with Marketing, Finance, and the go-to-market organization to align go-to-market and growth strategies.
Drive marketing spend efficiency, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
Monitor emerging trends and market signals and identify new growth vectors, whitespace opportunities, and competitive threats.