Director, Marketing Strategy & Analytics

InvoiceCloud • Boston, MA

2d • $200,000 - $235,000 • Hybrid

About The Position

InvoiceCloud is seeking a Director, Marketing Strategy & Analytics to join its Marketing team in Boston, Massachusetts, in a hybrid role reporting to the Chief Marketing Officer. The leader will serve as the CMO’s strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing, supporting the team’s AI transformation. The position is intended to grow in scope, team, and level as the function scales.

The role combines financial and marketing analysis, operating cadence leadership, strategic problem-solving, cross-functional influence, and AI adoption. The Director will create models and scorecards from the ground up, turn analysis into actionable recommendations, and help senior leaders make investment and operational decisions. They will also help marketing teams adopt new ways of working and establish standards for the appropriate use of automation while maintaining quality.

Requirements

• 10 or more years of progressively responsible experience in strategy, FP&A, consulting, marketing operations or analytics, or growth.
• Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth.
• Hands-on experience using AI for practical work, such as building models, automating workflows, or scoping AI-enabled systems, and ability to assess when AI is or is not appropriate.
• Proficiency building financial and/or marketing models in spreadsheets, including the ability to create a workable, defensible model from a blank sheet without existing infrastructure.
• Record of structuring ambiguous problems and solving them independently or collaboratively.
• Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions.
• Ability to communicate complex analysis clearly and persuasively in writing.
• Track record of seeking feedback and building new skills.

Nice To Haves

• MBA or equivalent experience.
• Experience evaluating tools, processes, and ways of working with a systems and operations lens.
• B2B SaaS or fintech experience.
• Experience with business intelligence tools or SQL.

Responsibilities

• Build financial and marketing models from scratch, including budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and translate the results into actionable decisions.
• Develop models and scorecards to measure whether AI is improving marketing speed, cost, quality, and growth.
• Own marketing leadership planning cycles, quarterly business reviews, priorities, metrics reviews, and follow-through to keep leaders organized and accountable.
• Partner with the CMO and marketing leaders to inform investment, development, and measurement decisions.
• Turn broad ideas into clear priorities, owners, and success metrics for marketing teams, and maintain momentum across teams.
• Align cross-functional peers and senior leaders through influence rather than formal authority.
• Partner with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to identify and prioritize AI opportunities in campaigns, creative, web, and day-to-day work, and support adoption.
• Shape new marketing ways of working, including how work is planned, handed off, reviewed, and delivered, and help teams adopt changes.
• Define standards for what marketing work should be automated, what should remain human, and how quality will be maintained.
• Structure ambiguous problems by framing questions, defining approaches, and driving to answers independently or with partners in Sales, Finance, Product, and Revenue Operations.
• Lead an open review of marketing tools and data flows and recommend what to retain, replace, consolidate, or build to make the system AI-forward.
• Provide the CMO with insights, challenge assumptions, surface trade-offs, and prepare the CMO for executive and board discussions.
• Present analysis and recommendations to executives and senior leaders and influence decisions.
• Evaluate tools, processes, and ways of working from a systems and operations perspective.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) plan with company match.
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
• Mental health resources.
• Paid parental leave and backup care.
• Tuition reimbursement.
• Employee Resource Groups (ERGs).
• Employees may be eligible for an annual bonus or commission; some roles may also be eligible for overtime pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed