Director, Marketing Strategy
About The Position
The Director, Strategy is a high-impact business consultant who defines the overarching vision and multi-service roadmap for SmartBug’s medium and large accounts. Marketing strategy is the primary engine of growth and the core of each client’s strategic focus, while the Director brings business acumen to integrate complementary services such as AI, web, PR, and technical integrations into a unified competitive advantage. As the final reviewer of strategic deliverables, the Director ensures plans are sophisticated, integrated, and aligned with clients’ long-term business objectives. The role provides high-level vision and relies on a team of Strategists and Specialists for day-to-day execution. Performance is measured by strategic excellence, sales impact, client satisfaction, and pod performance, including team members’ success and professional development.
Requirements
- At least 8 years of experience in digital strategy or business consulting, focused on cross-departmental integration.
- Business acumen to discuss business goals with C-suite executives, beyond marketing tactics.
- Consultative maturity to guide C-suite conversations from tactical to-do lists toward high-level business strategy and resource allocation.
- Familiarity with integrating PR, SEO, web development, and AI tools into a modern marketing and sales engine.
- Ability to provide high-level vision while trusting and empowering a team to handle execution.
- Deep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growth.
- Bachelor’s degree in Marketing, Business, or a related field.
Nice To Haves
- Master’s degree in Marketing, Business, or a related field.
- Experience working directly in a HubSpot partner agency.
Responsibilities
- Architect clients’ marketing engines, ensuring demand generation, brand positioning, and content strategy drive return on investment.
- Evaluate how business functions such as AI automation, technical API integrations, and PR-led authority can amplify the core marketing strategy.
- Align marketing strategy with sales enablement and customer success to account for the full business operation.
- Determine when specialized services such as web development or advanced data integrations are needed to reduce friction in the marketing funnel.
- Lead quarterly strategic sessions with client executives and adjust the vision based on market trends.
- Review and refine major strategic deliverables before they reach clients.
- Define how marketing KPIs translate into broader outcomes such as customer lifetime value and revenue growth.
- Partner with Sales to identify where PR, AI, or technical services could better support client marketing goals and ensure comprehensive initial scopes.
- Help sales representatives communicate the Total SmartBug Advantage and explain how marketing strategy can underpin broader business transformation.
- Support the success and professional development of team members in the pod.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
