Director, Strategy Marketing

Nexperia

19h

About The Position

As a member of the BG ICS Leadership Team, the Director of Strategy reports to the BG ICS General Manager and helps shape long-term direction while providing governance and operating discipline. The role guides investment and divestment decisions and drives the operating rhythm that aligns leadership across Nijmegen, Dallas, and global sites. It holds decision rights on segment priorities, co-owns roadmap priorities with Product Management and R&D leaders, and represents BG ICS in company strategy, annual planning, and long-term planning processes with Corporate Strategy and Corporate Development. The Director leads strategy and market development, portfolio and roadmap priorities, customer and demand-creation activities, and leadership operating processes. The role works across Sales, Product Management, R&D, Quality, central Marketing, regional teams, and corporate functions, while representing BG ICS to customers, executives, media, and industry stakeholders.

Requirements

Master’s degree in Electrical Engineering or Physics.
15+ years of experience in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
Deep knowledge of Power, Signal, and Analog ICs and their associated applications and markets.
Proven record of growing revenue and market share in IC segments through segment strategy, pricing, and go-to-market.
Experience owning marketing budgets and contributing to BG-level P&L, LTP, and investment decisions.
Strong command of pipeline and design-in management processes and tools.
Strong financial modeling and analytical skills, using Excel, Power BI, or similar tools.
Experience working across cultures in European, US, and Asian settings.
Excellent communication and facilitation skills with senior executives and boards.
Senior leadership experience, including leading leaders and building high-performing global teams.
Strategic thinking and decision-making under uncertainty.
Ability to influence across BGs, regions, and the EMT, with executive presence among C-level customers, media, and analysts.
Fluent spoken and written English, with intercultural awareness.
Self-driven and demonstrates Nexperia’s values of Passion, Professionalism, Perseverance, and Performance.

Nice To Haves

A business qualification such as an MBA.
Dutch, Indian, or Mandarin speaking ability.

Responsibilities

Consolidate the global BG ICS demand picture with Sales (GSM), business group ambitions, and central marketing strategy teams; lead BG ICS input to the annual strategy cycle, LTP, and Deep Dive.
Decide priority market segments and applications, and set segment strategies with revenue, share, and design-win targets.
Direct market research and market intelligence to size markets, track share, and identify opportunities and trends.
Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership, and investment opportunities with the Corporate Strategy office.
Track competitors including Texas Instruments, On Semi, Analog Devices, and MPS, and brief leadership on pricing, capacity, and technology developments.
Own the BG ICS T&E budget, including market reports and intelligence sources, events, and demand-creation programs.
Co-own BG ICS roadmap priorities with Product Management, R&D, and Technology teams; hold decision rights on market requirements and segment fit for new products.
Define market-level segment value propositions and positioning for new and existing product families.
Approve go-to-market plans for new product introductions, including launch messaging and sales enablement.
Meet key customers to discuss strategic directions and future requirements; identify megatrends and market opportunities.
Serve with the General Manager as a BG spokesperson at corporate events, town halls, webinars, external events, and conferences.
Manage pipeline processes and tools to develop sales opportunities from promotion through design-in and win.
Build BG ICS application online presence, including application notes, reference designs, and web content.
Coordinate BG ICS application and product demonstrations for Nexperia exhibitions, including Embedded World, Electronica, and PCIM.
Represent Nexperia to media and analysts, including in press interviews and industry events.
Contribute to BG business decisions, targets, and resource allocation as a member of the BG ICS Leadership Team.
Establish, monitor, track, and report annual and quarterly KPI and OKR results, consolidating inputs across BG ICS Leadership Team members.
Serve as the single connection point for matters coming from the company.
Partner cross-functionally with Sales, Product Management, R&D, Quality, and central Marketing; represent BG ICS toward the EMT and corporate functions as required.
Coordinate BG ICS Sales & Marketing training for regional sales and FAE teams.