Director Patient Marketing

MoonLake Immunotherapeutics US, Inc. • Miami, FL

1d

About The Position

The Director Patient Marketing will develop and execute the patient marketing strategy for a potential launch in hidradenitis suppurativa (HS), translating patient insights into integrated education, engagement, and brand experiences. The role manages patient campaign development, pull-through, and messaging, working closely with HCP Marketing, Patient Services, Market Access, Medical, and other cross-functional teams to address barriers across the patient journey.

The Director contributes to agency briefing, concept development, research-based testing, and execution of branded patient campaigns, and develops accessible educational content and resources to help patients understand HS, prepare for treatment discussions, and navigate treatment. The role leads the pull-through of patient campaigns through resources such as direct-to-consumer and HCP office materials.

The position aligns patient plans with cross-functional partners to create a connected launch experience, supports patient education related to access and treatment engagement, and collaborates with Patient Advocacy on appropriate community initiatives. It also leads materials through Medical, Legal, and Regulatory review, maintaining boundaries between pre-approval disease education and post-approval promotion.

The Director leads creative, media, and research partners; manages the patient marketing budget; and ensures delivery against agreed timelines and budget. In partnership with Insights & Analytics, the role establishes launch baselines, KPIs, and dashboards, then uses research and channel performance to refine messaging, optimize investment, and recommend adjustments to the patient marketing plan.

Requirements

• Bachelor’s degree required.
• At least 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including substantial patient or consumer marketing responsibility.
• Direct experience preparing for and executing a product launch, with demonstrated ownership of patient marketing strategy, campaign development, agency management, and budgets.
• Experience translating qualitative and quantitative patient research into marketing decisions.
• Strong strategic marketing and execution skills, including the ability to turn patient insights, journey mapping, and segmentation into differentiated positioning, compelling creative briefs, accessible education, and integrated campaigns.
• Strong analytical capabilities, including the ability to synthesize research, patient feedback, and campaign performance into actionable recommendations and measurable improvements.

Nice To Haves

• Advanced degree (MSc, MBA, PhD, PharmD, or MD).
• Experience in immunology, dermatology, or a related specialty or chronic disease area.
• Experience partnering with Patient Services, Market Access, and Patient Advocacy.
• Experience working in an emerging commercial organization.

Responsibilities

• Develop and execute the patient marketing strategy for a potential hidradenitis suppurativa launch.
• Translate patient insights, research, journey mapping, and segmentation into positioning, creative briefs, accessible education, and integrated campaigns.
• Contribute to agency briefing, concept development, research-based testing, and execution of branded patient campaigns.
• Develop patient education content and resources that help patients understand HS, prepare for treatment discussions, and navigate treatment.
• Lead campaign pull-through, including development of direct-to-consumer and HCP office materials.
• Align patient plans with HCP Marketing, Patient Services, Market Access, Medical, Sales, and Commercial Operations.
• Partner with Patient Services on education supporting access, onboarding, and ongoing engagement, and collaborate with Patient Advocacy on appropriate community initiatives.
• Lead materials through Medical, Legal, and Regulatory review, maintaining appropriate boundaries between pre-approval disease education and post-approval promotion.
• Lead creative, media, and research partners by setting briefs, scopes, timelines, and quality expectations.
• Manage the patient marketing budget, prioritize investments against launch objectives, and deliver within agreed timelines and budget.
• Partner with Insights & Analytics to establish launch baselines, KPIs, and dashboards measuring disease and brand awareness, campaign engagement, patient education, and appropriate journey progression.
• Use research, patient feedback, and channel performance to refine messaging, optimize investment, and recommend timely adjustments to the patient marketing plan.

Benefits

• Opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Opportunity to contribute to projects with the potential to transform global healthcare.
• Work-life balance and flexibility.
• Career progression and the opportunity to take on more responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director