Director, US Patient Marketing, NF1 PN

AstraZeneca • Boston, MA

7d • Hybrid

About The Position

The Director of Patient Marketing serves as the strategic lead for patient-facing personal and non-personal initiatives supporting the unbranded and branded needs of Neurofibromatosis 1 (NF1) PN. Reporting to the Senior Director, US Head of Marketing, NF1 PN, this role leads patient marketing strategy, directs agency and vendor relationships, guides a Senior Manager of Patient Marketing, and analyzes and reports performance metrics. The role has a strong focus on CTV and omnichannel media to activate adult NF1 PN patients and drive patient demand in healthcare provider offices.

The Director contributes to or owns the annual strategic plan; aligns strategy and execution with cross-functional partners and global colleagues; and works with patient services and advocacy partners to strengthen patient and caregiver relationships. The position is based in Boston, with an expectation of working in the office three days per week, and anticipates 30% travel. Duties are generally conducted in an office environment, with general availability during standard business hours.

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business Marketing, or a relevant field.
• At least 5 years of pharmaceutical industry experience, such as in marketing, sales, an agency, or consultancy.
• Patient marketing experience.
• Demonstrated experience strategically leading the development and execution of personal and non-personal tactics.
• Experience developing and actively managing patient tactical and media plans.
• Digital media background.
• Experience managing external agencies, including AOR and media agencies, on a day-to-day basis, and managing budgets.
• Leadership experience.
• Strong knowledge of Microsoft Word, PowerPoint, and Excel.
• Fluent written and spoken English.
• Ability to manage multiple projects across functional areas, work independently, work in teams, and lead sub-teams.
• Ability to manage shifting priorities and uncertainty with urgency.
• High ethical standards and personal integrity.
• Ability to gauge program feasibility, impact, and risks and develop mitigation plans.
• Ability to maintain general availability during standard business hours and perform office-based duties, with or without accommodation, including computer use, communications, problem solving, analysis, and collaboration.
• Willingness to travel approximately 30%.

Nice To Haves

• Advanced degree (MS, Master’s, MBA, or PhD) in Life Sciences, Marketing, Business Marketing, or a relevant field.
• Professional experience in both sales and marketing in the pharmaceutical or biotechnology industry.
• Oncology, rare disease, or specialty care experience.
• Ability to manage complex projects.
• Demonstrated ability to lead without authority.
• Strong business acumen, including management of multiple program budgets, timelines, processes, and procedures.

Responsibilities

• Lead the strategic direction and development of core personal and non-personal resources in alignment with brand strategy.
• Partner with the HCP marketing lead to coordinate omnichannel branded and disease-state asset execution.
• Partner with patient services and advocacy leads on comprehensive messaging and promotion.
• Develop a comprehensive direct-to-consumer strategy and digital footprint using an agile try-test-fail approach.
• Lead branded and unbranded patient engagement and event execution to maximize outreach to the NF1 PN community.
• Develop relevant KPIs, monitor performance, and optimize marketing efforts in response to results.
• Manage marketing agency relationships, workflows, and related expense budgets.
• Lead patient marketing field engagement efforts, including AKF, POA, and Fast Start, to maintain feedback and communication across teams.
• Lead the Senior Manager of Patient Marketing and coordinate cohesive branded and unbranded marketing efforts.
• Contribute to or own the annual strategic plan and report performance to global colleagues, sharing best practices.
• Build alignment and working relationships across cross-functional teams and lead discussions among diverse stakeholders.
• Liaise with internal leadership and external KOLs as needed to advance patient-facing strategy.
• Create organizational energy and build cross-functional support for the brand mission.
• Assess the feasibility, impact, and risks of proposed programs; develop mitigation plans and secure internal advocacy and approval.

Benefits

• Eligibility for short-term incentive bonuses.
• Equity-based awards for salaried roles.
• Qualified retirement programs.
• Paid time off, including vacation, holidays, and leaves.
• Health coverage.
• Dental coverage.
• Vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director