Director, US Patient Marketing, NF1 PN
About The Position
Reporting to the Senior Director, US Head of Marketing, NF1 PN, the Director of Patient Marketing serves as the strategic lead for patient-facing personal and non-personal initiatives supporting the unbranded and branded needs of Neurofibromatosis 1 (NF1) PN. The role leads patient marketing strategy, manages agency and vendor relationships, directs a Senior Manager of Patient Marketing, and analyzes and reports KPIs and other metrics for strategic initiatives. A major focus is CTV and omnichannel media execution to activate adult NF1 PN patients and drive patient demand in HCP offices. The Director contributes to or owns the annual strategic plan; aligns strategy and tactics with cross-functional partners; collaborates with global colleagues on performance reporting and best practices; and works with patient services and advocacy partners to strengthen patient and caregiver relationships. The role also liaises with internal leadership and external KOLs as needed and manages day-to-day team efforts for branded and unbranded NF1 PN marketing. Cross-functional partners include Field Sales, Patient Services, Patient Advocacy, Payer Marketing, TLL, Legal, Compliance, Regulatory, Medical, Business Operations/OMNI, and the Promotional Review Committee (PRC). The position is based in Boston and calls for three days per week in the office. Duties are generally performed in an office environment, with approximately 30% travel anticipated. Employees must be able, with or without accommodation, to use a computer; communicate by phone, video, and electronic messaging; perform problem solving and analysis; collaborate; and maintain general availability during standard business hours.
Requirements
- Bachelor’s degree in Life Sciences, Marketing, Business Marketing, or a relevant field.
- Strong knowledge of Microsoft Office, including Word, PowerPoint, and Excel.
- Fluency in written and spoken English.
- Ability to manage multiple projects across functional areas, work independently when appropriate, and work in teams as a sub-team lead.
- Leadership experience and demonstrated experience strategically leading personal and non-personal tactical development and execution.
- At least 5 years of pharmaceutical industry experience, such as in marketing, sales, an agency, or consultancy.
- Working knowledge of marketing principles, including brand management, professional promotion, patient education, social media, and other non-personal promotion (NPP).
- Ability to manage multiple competing and frequently shifting priorities, work through uncertainty, and act with urgency.
- Ability to assess the feasibility, impact, and risks of proposed programs; develop mitigation plans; and secure internal advocacy and approval.
- Strategic thinking, an innovative mindset, empathy, and attention to detail.
- Experience managing external agencies, including AOR and media agencies, on a day-to-day basis, and experience with budget management.
- High ethical standards and personal integrity.
- Willingness to travel; approximately 30% travel is anticipated.
- Ability, with or without accommodation, to use a computer; communicate by phone, video, and electronic messaging; engage in problem solving, analysis, and dialogue; collaborate; and maintain general availability during standard business hours.
Nice To Haves
- Advanced degree (MS, Master’s, MBA, or PhD) in Life Sciences, Marketing, Business Marketing, or a relevant field.
- Professional experience in both sales and marketing functions in the pharmaceutical or biotech industry.
- Oncology, rare disease, or specialty care experience.
- Experience developing and actively managing patient tactical and media plans.
- Digital media background.
- Ability to manage complex projects.
- Demonstrated ability to lead without authority.
- Strong business acumen, including managing multiple program budgets, timelines, processes, and procedures.
Responsibilities
- Lead strategic direction and development of core personal and non-personal resources in alignment with brand strategy.
- Partner with the HCP marketing lead on an integrated approach to tactical execution of NF1 PN omnichannel branded and disease-state assets.
- Partner with patient services and advocacy leads to ensure a comprehensive approach to messaging and promotion.
- Develop a comprehensive DTC strategy to establish a strong digital footprint with patients, using leading-edge thinking and a try-test-fail agile methodology.
- Lead patient engagement and branded and unbranded event execution to maximize outreach to the NF1 PN community.
- Develop relevant KPIs, monitor performance, and optimize marketing efforts in response to results.
- Manage multiple marketing agency relationships, workflows, and related expense budgets.
- Lead field engagement efforts for patient marketing, including AKF, POA, and Fast Start, to ensure continuous feedback and appropriate communication and transparency among teams.
- Build organizational energy and excitement about the brand and galvanize cross-functional teams around the brand mission.
- Cultivate relationships across cross-functional teams and lead discussions with diverse stakeholders on high-stakes topics and tight timelines.
- Own or contribute to the annual strategic plan and report performance and share best practices with global colleagues.
- Lead and direct the Senior Manager of Patient Marketing in project development and execution and day-to-day team efforts.
- Liaise with internal leadership and external KOLs as needed to advance patient-facing strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Director
