Director, Marketing

Interior Marketing Group•New York, NY

12d

About The Position

Interior Marketing Group (IMG) is a founder-led interior design and staging company serving luxury real estate and ultra-high-net-worth clientele. The company works with brokers, developers, buyers, and celebrities, combining interior design and staging with integrated marketing campaigns, branded events, press, social media, and editorial photography. IMG and its founder have appeared in publications including Architectural Digest and Forbes and on television programs on Netflix, Bravo, and NBC. IMG is seeking a Director of Marketing to lead graphic design and social media and connect creative work to measurable business results. Reporting directly through close collaboration with the Founder & CEO, this role translates creative direction into marketing plans and campaigns tied to customer acquisition, revenue, and pipeline goals. The Director will modernize team workflows with AI-enabled content and design processes, partner with teams across the company, and establish a clear, efficient review and approval process. The role owns marketing strategy and performance measurement, IMG’s HubSpot marketing operations, the visual identity and voice across channels, and the management and development of design and social media staff. It also oversees content calendars, campaign execution, AI and workflow adoption, project tracking, asset libraries, vendor relationships, and the marketing budget. The position requires working in a fast-paced, high-volume environment and attending shoots, installs, and events as needed.

Requirements

At least 8 years of marketing experience.
At least 3 years leading creative and/or social media teams, in-house or at an agency.
A strong design or artistic eye demonstrated through a portfolio or directed campaign work, with the ability to provide specific, constructive creative feedback.
A track record of connecting marketing to business outcomes such as leads, client acquisition, and revenue, and reporting results with tools such as Google Analytics and platform insights.
Hands-on HubSpot experience with Marketing Hub, including workflows, email campaigns, lists, dashboards, and campaign-to-revenue attribution; Sales Hub/CRM experience is a plus.
Hands-on experience using AI tools in a marketing or creative workflow and comfort leading a team through adopting new tools.
Demonstrated ability to build briefs, approval workflows, calendars, and other processes that improve speed and consistency.
Working knowledge of Adobe Creative Suite and Canva.
Fluency with social media platforms and scheduling tools.
Excellent communication skills and confidence partnering with a founder-CEO, offering a clear point of view while respecting creative direction.
Ability to work in a fast-paced, high-volume environment and attend shoots, installs, and events as needed.
Bachelor’s degree in marketing, communications, design, or a related field.
Include a link to a portfolio.

Nice To Haves

Experience in luxury, real estate, interior design, hospitality, or high-end lifestyle brands.
Background as a designer, art director, or creative director before moving into marketing leadership.
Experience with AI video and image tools such as Higgsfield AI or ElevenLabs, Premiere Pro, After Effects, or Buffer Pro.
Experience with B2B marketing to brokers, developers, or other referral partners.

Responsibilities

Build and run annual and quarterly marketing plans tied to targets for new clients, revenue, and broker/developer pipeline, and report progress to the CEO and leadership.
Define KPIs for social, design, and campaigns, including engagement and reach as well as leads, inquiries, and sourced revenue; use results to guide time and budget allocation.
Own IMG’s HubSpot instance, including lead capture forms, landing pages, contact segmentation, email campaigns, nurture workflows, lead scoring, and campaign attribution.
Translate the CEO’s creative direction into briefs, priorities, and campaigns, and use data and clear judgment to recommend adjusting, sequencing, or setting aside ideas.
Manage, coach, and develop graphic design and social media staff, setting expectations, workloads, and growth paths.
Own IMG’s visual identity and voice across social, print, pitch decks, sales collateral, web, and event materials.
Oversee the editorial calendar, daily posting, campaign launches, and community engagement; review, art direct, or edit work as needed.
Design and roll out AI-enabled content and design workflows, including AI video from listing photography, assisted copy and asset versioning, and reporting automation.
Establish a defined brief, review, and approval process with clear owners, review rounds, consolidated feedback, and turnaround standards.
Implement project tracking, an asset library, templates, and brand guidelines, prioritizing tools IMG already uses.
Partner with PR on shared calendars and consistent messaging so press, events, and social amplify one another.
Equip Sales and Business Development with pitch materials, case studies, and campaigns that support broker and developer acquisition; maintain a clean marketing-to-sales HubSpot handoff and lead routing.
Collaborate with Staging, Interior Design, and Art to capture projects and turn them into content.
Manage outside vendors, including photographers, agencies, and freelancers, as well as the marketing budget.
Attend shoots, installs, and events as needed.