Marketing Director

PACS•San Antonio, TX

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role works to maintain and increase census and keep residents, families, staff, and the community informed about the facility, its programs, services, and practices. It oversees communications and information-release procedures, supports department directors with marketing activities and training, maintains community and media relationships, prepares a departmental operating budget for Administrator approval, and serves on committees as directed. This position has supervisory responsibilities. The role requires a bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree. The employee must be proficient in Microsoft Suite products and have the communication, mathematical, and problem-solving abilities described in the posting. Physical demands include occasional lifting or moving of up to 25 pounds, prolonged computer use, and regular sitting, standing, walking, talking, reading, or hearing. The employee may need to assist with resident evacuations during emergencies. The work environment is usually low to moderate in noise level.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree.
Proficiency in Microsoft Suite products.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems and work with concrete variables where standardization is limited.
Ability to interpret written, oral, diagrammatic, or scheduled instructions.
Ability to meet the physical demands of the position, including occasional lifting or moving of up to 25 pounds and prolonged computer use; reasonable accommodations may be made.
Ability to assist in the evacuation of residents during emergency situations when necessary.

Responsibilities

Maintain a current listing of resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs and activities to maintain and increase census and inform the community about the facility.
Develop and maintain written policies and procedures governing release of information about residents, employees, and the facility in accordance with applicable privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and promote cooperation among departments in these programs.
Review marketing and public relations policies and procedures at least annually and revise them as necessary.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, and others as necessary.
Ensure public information materials describing facility services are accurate and complete.
Ensure employees follow established information-release policies and procedures.
Organize and implement ongoing internal communications through bulletin boards, house organs, committee meetings, newsletters, brochures, public announcements, and other channels.
Schedule and participate in departmental meetings about marketing and public relations programs and activities.
Provide creative support to activity and social services departments for resident programs and publications as needed.
Maintain liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support for charitable activities on behalf of the facility.
Contact news media about new programs and promotions that may benefit the facility and community.
Keep the Administrator informed of noteworthy newspaper, radio, and television coverage that may affect the facility or its governing regulations.
During emergencies, establish a public relations area to ensure information released is accurate and consistent with established emergency policies.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation related to marketing and public relations.
Create and maintain an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures for lifting, repetitive tasks, and safety equipment to help prevent work-related injuries and illnesses.
Prepare a departmental operating budget for Administrator approval and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain confidentiality of resident care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as necessary or appropriate.