Marketing Director

Bonnell Aluminum•Newnan, GA

About The Position

Bonnell Aluminum is seeking a strategic and hands-on Director of Marketing to lead and elevate the company’s marketing function. This high-impact leadership role is responsible for developing and executing marketing strategies that drive profitable growth, strengthen market position and customer engagement, generate qualified leads, support pricing strategy, and guide product management across business segments. The role translates market intelligence and customer insights into measurable revenue growth and commercial opportunities in a competitive industrial marketplace. The Director of Marketing leads a team of five marketing professionals and works closely with executive leadership, Sales, Operations, Manufacturing, Finance, and Commercial teams. The role encompasses strategic marketing, demand generation, market segmentation and research, product portfolio management, pricing support, and brand management. Success is measured by increased qualified leads and pipeline opportunities, growth in target market segments, stronger brand awareness and positioning, profitable pricing and product strategies, a high-performing marketing organization, and measurable revenue and business impact.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 5 years of progressive marketing leadership experience, preferably in manufacturing, industrial, B2B, metals, or engineered products industries.
Demonstrated success leading marketing functions and teams.
Proven track record developing marketing strategies that generated measurable business growth and qualified sales opportunities.
Experience managing lead-generation programs that increased revenue and market share.
Strong experience collaborating with sales organizations to improve pipeline development and conversion rates.
Exceptional business acumen and commercial awareness.
Strong understanding of pricing strategies, market segmentation, and product management.
Ability to translate market intelligence into growth initiatives.
Strong analytical and strategic thinking capabilities.
Customer-focused mindset and proven ability to identify market opportunities.
Demonstrated experience leading and developing teams.
Ability to influence and collaborate across all levels of an organization.
Strong decision-making and problem-solving skills.
Results-oriented mindset focused on execution and accountability.
Outstanding written, verbal, presentation, and interpersonal communication skills.
Ability to communicate effectively with customers, senior leadership, sales teams, and cross-functional stakeholders.
Comfort presenting business recommendations and strategic initiatives to executive leadership.

Nice To Haves

Experience in the aluminum, metals, manufacturing, building products, industrial products, or related sectors.
Knowledge of aluminum extrusion markets and customer applications.
MBA or advanced business education.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with Bonnell Aluminum’s growth objectives.
Lead annual marketing plans, market positioning initiatives, and growth strategies.
Identify emerging market opportunities, industry trends, and competitive threats; advise executive leadership on market dynamics, customer needs, and growth opportunities.
Build a data-driven marketing organization focused on measurable commercial outcomes.
Create and execute lead-generation strategies that generate qualified sales opportunities and support revenue growth.
Develop programs to increase customer acquisition, market penetration, and customer retention.
Partner with sales leadership to generate high-quality opportunities and improve conversion to business.
Establish metrics and processes to track lead generation, conversion rates, marketing return on investment, and pipeline performance.
Drive digital marketing, content marketing, trade show, industry event, and customer engagement strategies.
Develop and maintain market segmentation strategies and analyze customer, industry, and market trends.
Lead customer and market research to uncover unmet needs and growth potential, and translate insights into actionable strategies.
Lead product portfolio management across business segments.
Partner with Sales, Operations, Manufacturing, and Finance to evaluate product performance, market opportunities, and profitability.
Support product lifecycle management, product launches, and new market expansion.
Develop value propositions and positioning strategies that differentiate Bonnell Aluminum.
Collaborate with Commercial, Finance, and Operations teams on pricing strategies that optimize profitability and market competitiveness.
Use market data, customer insights, competitive intelligence, and industry indicators to inform pricing decisions; monitor pricing effectiveness and identify margin improvement opportunities.
Support strategic pricing initiatives across products, customers, and market segments.
Lead, coach, and develop a team of five marketing professionals; establish performance expectations and development plans.
Foster accountability, collaboration, innovation, and continuous improvement, and build marketing capabilities that support long-term business objectives.
Strengthen the Bonnell Aluminum brand, ensure consistent customer-facing messaging, and support the company’s reputation as a trusted aluminum solutions provider.
Drive initiatives that increase brand awareness, market visibility, and customer engagement.