Marketing Director

SHM Architects•Dallas, TX

5d•Onsite

About The Position

The Marketing Director leads SHM Architects’ luxury brand evolution, marketing team operations, and high-level business development support. The role elevates the firm’s visibility in the luxury residential market and represents SHM’s voice across platforms and client touchpoints. It unifies brand storytelling, public relations, design assets, and client engagement, with a focus on high-net-worth audiences. The position calls for creativity, operational rigor, strong leadership, high emotional intelligence, and an understanding of the firm’s ethos. The Marketing Director leads multi-year marketing strategy and brand stewardship, manages marketing budgets and forecasts, and collaborates with firm leadership on positioning and goals. The role oversees public relations, social media, content and collateral, photography and visual media, client experiences, business development support, branded merchandise, and exclusive events and partnerships. The Director directly manages and mentors the Marketing Manager and Marketing Coordinator, setting priorities and ensuring accountability. SHM Architects is a Dallas-based architecture, landscape, and interior design firm. The position is accountable to the Chief Operations Officer and is classified as regular full-time exempt (salary). It is based in a collaborative indoor office at the historic Meadows Building at Energy Square. Normal hours are 8:30 a.m. to 5:30 p.m. Central, Monday through Friday, with a one-hour lunch; scheduling may be flexible when business and customer needs remain the priority. Occasional work outside normal hours or on weekends and some local travel may be required. The work is largely sedentary and involves sitting for extended periods, using a keyboard, and communicating clearly by phone, in person, and in writing. Occasional situations may require lifting, bending, stooping, twisting, kneeling, or reaching. Applicants must be authorized to work in the United States when an offer is accepted.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
5–10 years of experience; experience in luxury architecture and design industries is preferred.
Experience leading teams and managing vendors, budgets, and large-scale campaigns.
Proficiency in Adobe Creative Suite, including required InDesign proficiency, Canva, and Microsoft Office 365.
Expertise in Mailchimp, social media platforms, and project management tools such as Monday.com.
A strong portfolio demonstrating marketing leadership and brand storytelling in a high-end context.
Strategic thinking and operational leadership.
Deep understanding of high-net-worth audiences and luxury brand expectations.
Creative vision combined with practical execution and precision.
Ability to lead cross-functional teams with confidence and clarity.
Strong communication, writing, and visual design skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Flexible, solutions-oriented approach and comfort navigating ambiguity.
Collaborative team-building approach and ability to set a high standard and lead by example.
Must be authorized to work in the United States when an offer of employment is accepted.

Nice To Haves

Experience in luxury architecture and design industries.

Responsibilities

Lead multi-year marketing strategies aligned with the firm’s vision and growth goals.
Steward the SHM brand across channels, maintaining a consistent visual and editorial identity.
Collaborate with firm leadership and ownership on strategic decisions, firm positioning, and goal alignment.
Manage and track marketing budgets, invoices, and forecasts.
Serve as the point of contact for public relations efforts and collaborate with the PR firm to amplify firm stories.
Define public relations goals with the PR firm and align them with business development and brand strategy.
Oversee internal meetings to develop story angles, pitch topics, and press releases.
Coordinate interviews and approvals, and prepare materials for leadership press opportunities.
Monitor upcoming projects, firm news, events, and thought leadership opportunities.
Lead the firm’s social media strategy and execution; maintain social platforms, monitor engagement, and curate visual and written content.
Create design assets, including reels and graphics, using Canva and Adobe Suite.
Direct the creation of proposals, RFPs/RFQs, presentations, books, newsletters, and other firm collateral in alignment with the luxury brand.
Oversee the creative direction of office newsletters and external business development communications.
Manage storytelling, copywriting, and creative development for SHM’s public image.
Oversee image strategy, photo shoots, scheduling, and vendor coordination.
Manage photo rights, usage, and archive systems; coordinate timelapse video production and creative visuals for marketing assets.
Design and manage high-touch client engagement experiences from first contact through project milestones.
Partner with business development and design teams to target and convert high-net-worth prospects.
Organize exclusive events, partnerships, and collaborations to enhance brand perception and desirability.
Lead selection, design, and procurement of branded merchandise; oversee distribution to employees and clients and the creation of custom client-journey gift boxes.
Directly manage and mentor the Marketing Manager and Marketing Coordinator; set priorities, provide strategic direction, and ensure accountability for task execution.

Benefits

Competitive salary with additional bonus opportunities.
Medical insurance fully paid for employee-only coverage, based on the coverage selected.
Short- and long-term disability insurance and group life and AD&D insurance fully paid for employees.
Voluntary benefits including dental, vision, additional life insurance, Legal Shield/ID Shield, critical illness, accident insurance, and pet insurance.
Annual healthy living benefit.
Free use of the Energy Square Fitness Center for employees.
Quarterly employer HSA contributions.
Safe Harbor 401(k) retirement plan with company contributions whether or not the employee contributes.
Personalized paid time off.
Five paid holidays and a winter break typically from December 24 through January 1.
Paid leave for new parents, including birth, adoption, or placement, supporting maternal and paternal leave and family bonding.
Professional development opportunities.
Paid covered parking for all employees.
Perks including weekly breakfasts, monthly happy hours, office lunches, team and seasonal events, Texas State Fair Day, and holiday gatherings.