Director, Marketing
About The Position
The Director, Marketing reports directly to the President/CEO, contributes to the development and implementation of Alpine’s vision, goals, strategy, and culture, and leads marketing as its own discipline. Lead generation is the primary focus, with accountability for building a consistent, qualified pipeline that drives revenue growth. The role also owns Alpine’s broader marketing efforts. The Director develops and executes lead generation strategy, identifies and qualifies prospects, nurtures leads in collaboration with Sales and Solution Design, and leads outbound, inbound, and account-based campaigns. The role maintains accurate CRM prospect and pipeline data and reports performance insights and recommendations. The Director represents marketing in leadership forums, identifies growth opportunities, aligns marketing and sales activities with revenue goals, and leads integrated campaigns, content, sales enablement, and events. The role manages the marketing budget, resource allocation, marketing spend, and vendor relationships. Travel is up to 30%.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.
- 10 or more years of experience in lead generation, demand generation, business development, or B2B marketing.
- 5 or more years of experience leading teams or programs.
- 5 or more years of experience working with internal and external clients and stakeholders.
- Familiarity with HubSpot, NetSuite, or similar CRM and marketing automation tools.
- Proven track record of building pipeline and meeting or exceeding lead generation or revenue targets through outbound and multichannel strategies.
- Experience developing and managing budgets, resource estimates, and vendor contracts.
- Strong understanding of business principles, resource allocation, and pipeline and revenue metrics that drive growth.
- Deep knowledge of B2B lead generation, demand generation, marketing best practices, and emerging technologies.
- Ability to build cross-functional partnerships, establish clear expectations, and foster accountability.
- Exceptional analytical abilities and judgment to identify issues, evaluate options, and implement effective solutions.
- Ability to solicit and constructively respond to critical feedback and adapt approaches based on insights.
- Excellent communication, relationship-building, and sales skills with internal and external stakeholders, including executive leadership.
- Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while working effectively in a virtual environment.
Nice To Haves
- Experience in the education technology, IT certification, or SaaS industry.
- Account-based marketing (ABM) experience.
- Event planning and coordination experience.
Responsibilities
- Develop and execute Alpine’s lead generation strategy, including target markets, ideal customer profiles, and channel mix, and meet or exceed quarterly and annual pipeline targets.
- Identify, engage, and qualify prospective clients as marketing qualified leads (MQLs), then nurture them to sales qualified leads (SQLs) in collaboration with Sales and Solution Design.
- Design and lead outbound, inbound, and account-based campaigns, including lead scoring, qualification criteria, and handoff to sales.
- Maintain accurate prospect and pipeline data in the CRM, and report performance insights and recommendations to improve conversion rates.
- Contribute to the development and implementation of Alpine’s vision, goals, strategy, and culture, and represent them to the team and clients.
- Lead marketing decisions that affect companywide revenue initiatives and represent marketing in leadership forums.
- Identify growth opportunities and monitor market trends and emerging technologies to develop strategic initiatives.
- Seek, receive, and implement critical feedback to cultivate continuous improvement.
- Collaborate with the President/CEO and VP, Sales to align marketing and sales activities, pipeline projections, revenue goals, and go-to-market priorities.
- Lead the strategy and execution of integrated marketing campaigns, content, and sales enablement materials in collaboration with cross-functional teams.
- Plan and manage internal and external events, including webinars, trade shows, client gatherings, and employee engagement activities.
- Manage the marketing budget and resource allocation, including marketing spend and vendor relationships.
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What This Job Offers
Job Type
Full-time
Career Level
Director
