Associate Director, Marketing, Lung Patient
About The Position
Revolution Medicines is seeking a marketing leader to support development and delivery of marketing plans for its lead RAS(ON) programs in preparation for anticipated lung cancer launches. Reporting directly to the Senior Director, Marketing, Lung Cancer, this role is part of the Commercial team and will develop patient marketing strategies, execute key marketing activities, and provide a commercial marketing perspective on clinical, medical affairs, and market access initiatives. The role also manages and partners with external agencies. The position requires deep understanding of oncology healthcare customers and lung patient needs, the disease state, competitive landscape, and market dynamics. The marketing leader will shape launch strategy, develop and implement promotional plans across channels, collaborate with cross-functional teams and patient advocacy partners, and use analytics and insights to inform research and evaluate marketing effectiveness. The role also ensures marketing activities comply with regulatory guidelines and company policies and are delivered within budget and timelines. Travel may be required for home-office visits, external meetings, and conferences.
Requirements
- Bachelor’s degree.
- At least 6 years of progressive commercial experience in a biotechnology and/or pharmaceutical company; combined in-house and agency experience is considered.
- US in-line marketing experience.
- Recent launch experience.
- Strong leadership skills and ability to work cross-functionally and influence across an organization at all levels.
- Proven track record of developing and executing effective marketing initiatives.
- Demonstrated analytical and problem-solving skills that lead to innovative marketing initiatives.
- Excellent organizational skills and ability to prioritize effectively and deliver results within established timelines.
- Strong interpersonal skills and demonstrated ability to lead and influence cross-functional partners.
- Excellent written and verbal communication skills and a professional, proactive demeanor.
- Entrepreneurial mindset, tolerance for ambiguity, and passion for helping cancer patients.
- Ability to represent Revolution Medicines well externally.
Nice To Haves
- Oncology launch experience.
- Oncology customer-facing experience.
- Experience with targeted oncology products.
- Experience in a smaller, rapidly growing company, with a self-starter attitude, strong initiative, and a solutions-oriented mindset.
- Experience successfully engaging and partnering with field sales organizations in a marketing capacity.
Responsibilities
- Represent the company as an ambassador and establish it as a trusted member of the healthcare community.
- Lead the development of strategic and promotional patient marketing plans and shape launch strategy in alignment with brand and portfolio strategies.
- Use understanding of patients, providers, key opinion leaders, and market access stakeholders to inform brand strategy and drive customer behavior change and market performance.
- Implement brand and launch strategies by developing promotional materials for key patient segments and multiple channels.
- Use insights to inform tactical execution, including channel mix in partnership with Marketing and Omnichannel partners.
- Participate in cross-functional workstreams that support launch readiness and success.
- Maintain expertise in lung patient needs, disease state, competitive landscape, and market dynamics to inform strategic and executional adjustments.
- Partner with Analytics & Insights to shape market research, inform performance metrics, and measure marketing effectiveness.
- Partner with the patient advocacy team to align the approach with patient needs and incorporate patient and advocacy insights.
- Manage and maintain positive, productive agency of record relationships across workflows and launch efforts.
- Ensure strategic and tactical plans comply with regulatory guidelines and company policies.
- Deliver marketing operating expenses within budget and aligned to timelines.
- Travel as needed to the home office, external meetings, and conferences.
- Perform other duties as assigned.
Benefits
- Competitive cash compensation.
- Robust equity awards.
- Strong benefits.
- Significant learning and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
