Director, Patient Experience Marketing
About The Position
CG Oncology is seeking a Director of Patient Experience Marketing to design and lead patient engagement initiatives across the pre-launch, launch, and post-launch lifecycle. The role will lead development and execution of the patient and caregiver strategy for cretostimogene as the company prepares for its first commercial launch in non-muscle invasive bladder cancer (NMIBC). The director will build an insight-driven patient experience to help patients and caregivers understand their disease, navigate treatment decisions, access therapy, and move through the treatment journey. Initial work will focus on launch readiness in high-risk BCG-unresponsive NMIBC, while also helping shape patient strategy and market development for potential future indications, including intermediate-risk NMIBC. As a senior member of Marketing, this leader will collaborate with HCP Marketing, Patient Services, Market Access, Sales, Medical Affairs, Commercial Operations, Insights & Analytics, Regulatory, Legal, Compliance, and external agency partners. The role combines strategic marketing leadership with an understanding of oncology patient journeys and the ability to translate patient insights into effective programs and experiences.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field, or equivalent years of experience.
- At least 10 years of marketing experience, including 7 or more years in patient and consumer marketing.
- Experience working in pharmaceutical brand marketing.
- Demonstrated experience preparing for and/or executing a pharmaceutical product launch.
- Experience developing patient strategy, segmentation, positioning, messaging, and omnichannel programs.
- Strong understanding of the oncology patient journey and treatment decision-making process.
- Experience partnering with Patient Services, Market Access, and patient advocacy organizations.
- Understanding of reimbursement and access considerations affecting patients receiving physician-administered therapies.
- Experience leading agencies and managing significant marketing budgets.
- Demonstrated ability to operate effectively within Regulatory, Legal, and Compliance requirements.
- Must be authorized to work for any employer in the United States; visa sponsorship or transfer is not available.
Nice To Haves
- MBA or other graduate degree.
- Oncology experience; urology, bladder cancer, or other physician-administered oncology experience is highly desirable.
Responsibilities
- Develop and own the integrated patient and caregiver strategy for cretostimogene.
- Translate the brand strategy into patient objectives, strategic imperatives, priorities, and measures of success.
- Lead patient launch readiness across disease education, branded communications, digital engagement, patient support, and treatment-experience initiatives.
- Develop the patient value proposition, positioning, messaging, and creative strategy with the broader brand team.
- Develop and continually refine the NMIBC patient journey from diagnosis through treatment and follow-up.
- Identify behavioral, emotional, and practical barriers affecting treatment decisions, and understand how patients and caregivers perceive disease severity, recurrence, progression risk, and treatment alternatives.
- Build understanding of patients, caregivers, and treatment decision-making through primary and secondary research; lead development of actionable patient segmentation and personas.
- Identify differences in needs, motivations, and behaviors across relevant NMIBC patient populations.
- Lead patient-facing NMIBC disease education and develop programs that improve understanding of recurrence, progression risk, and treatment options and support informed discussions with urologists and care teams.
- Partner with Medical Affairs and advocacy organizations on appropriate disease-awareness initiatives.
- Serve as the primary Marketing partner to Patient Services and help define the patient experience from prescription or treatment decision through access and treatment initiation.
- Partner on the design of patient onboarding, education, and support resources.
- Partner with Medical Affairs, Corporate Affairs, and other stakeholders to develop the company's patient advocacy strategy; build relationships with bladder cancer patient organizations and advocacy groups; incorporate patient-community insights into commercial planning.
- Represent Patient Marketing on appropriate cretostimogene launch workstreams, partner with HCP Marketing on an integrated brand strategy, and collaborate with Sales and field leadership to understand patient-related barriers in urology practices.
- Lead agencies and manage significant marketing budgets.
- Travel up to 20–25% as required.
Benefits
- Highly competitive salaries.
- Annual performance and merit reviews.
- Annual performance bonuses.
- Equity.
- Unlimited flexible time off.
- 14 company holidays observed in 2026.
- 401(k) with 100% company Safe Harbor match up to 4% of base salary.
- Medical, dental, and vision coverage through PPO and HDHP plans.
- HSA with annual company contribution, FSA, and dependent-care FSA.
- Company-paid long-term disability coverage and voluntary plans.
- Company-paid life insurance equal to 2 times base salary and voluntary plans.
- Voluntary legal and pet benefits, plus more.
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What This Job Offers
Job Type
Full-time
Career Level
Director
