Associate Director, Patient Marketing
About The Position
The Associate Director, Patient Marketing supports the development and execution of patient marketing strategies for COMP360, including digital and media efforts and patient support materials. The role translates patient strategy into high-quality, compliant tactics that support launch readiness and drive patient awareness, education, and engagement. It contributes to insight-driven planning, tactical execution, and performance tracking across patient marketing initiatives, digital experiences, educational resources, and campaigns that support commercialization objectives. The position works closely with Commercial Operations, Sales Leadership, Patient Advocacy, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives. It reports to the Director, Patient Marketing and may be based hybrid in the Jersey City office or remotely in the United States.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- At least 6 years of marketing experience in biotech/pharma or healthcare.
- Strong working knowledge of U.S. healthcare dynamics and promotional review processes.
- Expertise supporting market research, brand strategy, omnichannel marketing, agency management, storytelling, and marketing analytics tools.
- Excellent cross-functional collaboration, communication, and project management skills, with strong attention to detail.
- Passion for mental health innovation and Compass’s values.
Nice To Haves
- MBA or other advanced degree.
- Experience in patient marketing, consumer health, specialty therapeutics, CNS, or launch preparation.
- Familiarity with payer, access, and regulatory considerations for investigational or specialty products.
Responsibilities
- Support development and execution of patient marketing strategies for COMP360, focusing on core materials, digital and media tactics, and foundational patient support services with the Patient Engagement team.
- Participate in market research and analyze market trends, competitive activity, and customer insights to inform tactical planning and execution.
- Lead development and approval of patient marketing materials, campaigns, and tools that communicate COMP360’s value proposition and align with medical, legal, and regulatory guidance.
- Collaborate with Patient Engagement, Sales, Patient Access, Market Access, Patient Advocacy, and Medical Affairs to develop patient support programs and materials.
- Manage day-to-day agency and vendor workstreams, project timelines, budgets, and performance metrics to support efficient execution and continuous optimization.
- Support development and execution of lifecycle marketing initiatives that engage and educate patients at key moments in the treatment journey.
- Support advocacy, partnership, and community-building initiatives that strengthen the patient experience, in collaboration with Patient Advocacy.
- Coordinate cross-functional alignment on marketing initiatives, identify operational efficiencies, proactively solve challenges, and manage patient marketing workstreams.
- Demonstrate Compass’s culture of compassion, boldness, inclusion, and rigor while contributing to a collaborative marketing team.
Benefits
- Base salary, discretionary bonus, and equity for permanent hires.
- Flexibility and generous time off.
- Parental and reproductive support.
- Health and medical benefits.
- Mental health and wellbeing support.
- Financial health benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
