Associate Director Marketing
About The Position
The Associate Director, Web Operations and Design System is the strategic lead for advancing Web Channel capabilities, the multi-brand design system, and the digital experience for U.S. Market Business Units across Healthcare Professional (HCP), Healthcare Consumer (HCC), and AI-driven search audiences. The role drives the evolution, governance, and adoption of web design systems, ensuring experiences are meaningful, compliant, and optimized for discovery, interpretation, and citation by AI-driven search engines, large language models, and emerging conversational interfaces. Working closely with Digital Engagement Operations and cross-functionally with Marketing/Promotion, Digital Execution, IT, Design, Development, Legal, and Regulatory teams, the role provides subject-matter expertise, defines customer-centric solutions, and shapes compliant web marketing resources. The position independently manages the US design system roadmap, prioritizes capabilities that enhance user experience and support business objectives, stewards accessibility and compliance improvements, streamlines Legal and Regulatory review cycles, and champions strong standards, processes, and tools for web projects. It also helps guide how US Market Human Health web content is structured, governed, and activated as technology and discovery trends evolve.
Requirements
- Bachelor’s degree required.
- At least 7 years of professional experience, including at least 5 years in digital marketing, web strategy, IT, design systems, or related digital channel fields.
- Experience managing a product backlog, such as in Jira, prioritizing capabilities, and driving digital channel roadmaps.
- Experience with multi-brand design systems, such as Figma, and creative or development workflow tools.
- Strong understanding of web usability, accessibility standards including automated scans and manual reviews, and compliance processes in a highly regulated environment.
- Experience applying web discoverability principles, including SEO, AI-driven search, structured content, semantic markup, and content strategies that improve how digital experiences are found, interpreted, and cited.
- Demonstrated cross-functional collaboration with Marketing, IT, Design, Development, and Legal, Regulatory, or Compliance teams.
- Strong leadership, communication, stakeholder management, and cross-functional influence skills.
Nice To Haves
- Experience launching and leading new web capabilities and scaling operational improvements.
- Agile experience, including Jira backlog ownership, standups, and ticketing processes.
- Background in HCC and HCP engagement, pharmaceutical marketing, or other regulated industries.
- Strong problem-solving and analytical thinking, with comfort managing competing priorities in a dynamic environment.
Responsibilities
- Provide vision, oversight, and management of the US Human Health web user experience across consumer and HCP portals.
- Help define and champion the future-state discoverability vision of the Customer Engagement Orchestration team.
- Develop and implement a forward-thinking HCC web strategy aligned with business objectives and responsive to changes in the digital ecosystem.
- Develop and maintain web channel and design system standards, templates, and technical and business documentation, ensuring accuracy, compliance, and consistency.
- Manage web channel standards materials through Legal and Regulatory review and approval to promote alignment and standardization across websites.
- Assess and prioritize new web functionality, technologies, and industry practices to enhance customer engagement.
- Lead pilot initiatives for new capabilities and operationalize them for reuse across brands and channels.
- Drive improvements to US design system components to improve content discoverability and engagement.
- Champion experimentation to validate user experience improvements and optimize high-value actions.
- Lead research, prototyping, and testing; analyze web performance data to identify improvement opportunities.
- Serve as a subject-matter expert, provide strategic guidance, and resolve complex challenges across teams and initiatives.
- Own the Jira backlog, facilitate standups, and establish ticketing processes to improve throughput and predictability for HCC and Platform Development teams.
- Use strategic thinking and presentations to influence leadership and cross-functional decision-making.
- Manage competing priorities, pivot to urgent needs, and support seamless execution in a dynamic environment.
- Identify problems proactively and implement solutions that maintain stakeholder alignment and operational efficiency.
- Train and educate internal teams and external partners on web channel standards, solutions, and US design system guidelines.
- Partner with IT, digital execution teams, creative agencies, and marketing stakeholders to define technical execution and implement process improvements.
- Collaborate with Legal, Regulatory, and Marketing teams on best practices and standardized design system components.
- Build relationships with Legal and Regulatory review teams to streamline approvals and reduce cycle times.
Benefits
- Medical, dental, vision, healthcare, and other insurance benefits for employees and family.
- Retirement benefits, including 401(k).
- Paid holidays, vacation, compassionate days, and sick days.
- Eligible for an annual bonus and long-term incentive, if applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
