Associate Director, Marketing

Tris Pharma•Monmouth Junction, NJ

1d•Hybrid

About The Position

Tris Pharma is seeking an experienced pharmaceutical marketing professional to serve as a hands-on member of its branded ADHD Marketing team at its Monmouth, New Jersey facility. The role drives marketing strategy and tactical execution for healthcare provider engagement across personal and non-personal promotion, including Commercial and Medicaid. A key focus is market development and preparing for launches of new indications and branded products in the ADHD pipeline. The Associate Director leads marketing and product strategy for a flagship ADHD brand and leads cross-functional launch planning and execution for new products, indications, and dosage forms. The role also oversees promotional campaigns, supports brand planning and tactical plan development, communicates with the field sales force, contributes to scientific and market understanding, monitors competitive activity, manages third-party vendors, and oversees brand budgets and project reconciliation. This is a hybrid role requiring local candidates to work most of the week in the New Jersey office. The anticipated salary range is $180,000 to $205,000 per year, with the base salary contingent on the candidate’s education and experience, industry standards, and internal equity.

Requirements

Bachelor’s degree in business, a scientific field, or a related field.
At least 7 years of brand/product marketing and/or marketing communications experience in the pharmaceutical, biotechnology, or a related industry.
Demonstrated experience driving marketing strategy and market development initiatives.
Experience launching products, ideally in new indications requiring significant market education.
Demonstrated experience in product positioning and market development program initiatives.
Experience working on multichannel marketing campaigns and programs through concept, implementation, execution, and measurement.
Experience working with and/or managing outside vendors, including advertising and media agencies.
Ability to influence without direct authority.

Nice To Haves

Experience launching products in new indications that require significant market education.

Responsibilities

Lead development of marketing and product strategy for a flagship ADHD brand.
Conduct market assessment, market development, and healthcare provider education in preparation for new-indication and pipeline-product launches.
Lead cross-functional teams in launch planning and execution for new products, indications, and dosage forms, including plans to penetrate new markets and coordination to ensure alignment and timely execution.
Develop and implement promotional projects within budget and timelines, aligning creative execution and messaging with brand strategy and objectives.
Manage promotional project production and fulfillment, measure the success of strategies and tactics, and communicate across Commercial to advance initiatives.
Participate in brand planning and development of the brand tactical plan, including providing strategic input, aligning plans with brand strategy, supporting execution, contributing to media planning, and evaluating personal and non-personal channels.
Develop field communications about promotional materials and campaigns, serve as a primary marketing contact for field sales questions and concerns, and provide insight to Training for field workshops.
Support scientific understanding, assessment of market potential, and evaluation of strategic options for Tris products in a competitive marketplace.
Monitor the marketplace and ADHD-related events to support competitive intelligence and keep the team informed of competitive activity.
Serve as the primary contact and decision-maker for third-party vendors; participate in vendor selection, review proposals, negotiate contracts, and drive internal approval and timely contract execution.
Manage the brand budget and reconciliation process, including open purchase orders, and track reconciliation for specific project budgets.