Associate Director, Marketing

AstraZeneca•Wilmington, DE

About The Position

The Associate Director, Marketing helps lead development and execution of brand strategy to support continued growth and appropriate use of a brand in the COPD and asthma market. The role translates customer, patient, market, and business insights into differentiated strategies and integrated marketing programs that provide value to healthcare professionals and eligible patients. As a key brand leader and strategic partner, the Associate Director works with senior commercial leaders and cross-functional partners to shape brand priorities, guide execution, manage agency relationships, and ensure marketing initiatives are customer-centered, analytically grounded, and compliant. The position is based in Wilmington, with no relocation support. The role encompasses brand and business planning, integrated campaigns, customer-centric innovation, omnichannel strategy, market research, performance management, budget and resource oversight, governance and compliance, agency leadership, field enablement, and support for the development of Marketing Managers and other team members. The successful candidate connects long-term brand strategy with high-quality execution while maintaining focus on compliance, patient needs, and measurable business outcomes.

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
Significant experience in pharmaceutical, biotechnology, healthcare, consumer health, or another highly regulated industry.
Demonstrated experience developing brand strategy and leading integrated marketing programs.
Experience translating customer and market insights into commercial strategies and business plans.
Proven ability to lead cross-functional teams and influence stakeholders without direct authority.
Experience managing external agencies, budgets, timelines, and complex projects.
Strong strategic, analytical, communication, presentation, and decision-making skills.
Ability to operate effectively in a matrixed organization and navigate ambiguity.
Strong understanding of compliance requirements and promotional review processes in a regulated healthcare environment.

Nice To Haves

Experience in respiratory medicine, COPD, asthma, or a related therapeutic area.
Experience with an established, growth, or multi-channel pharmaceutical brand.
Experience working across healthcare professional and patient marketing.
Experience with omnichannel engagement, personalization, digital marketing, customer experience, and marketing analytics.
Experience mentoring or leading marketing professionals.
Advanced degree in Business, Marketing, Public Health, Life Sciences, or a related discipline.

Responsibilities

Co-lead development and implementation of the brand strategy, annual operating plan, and long-range growth priorities.
Translate market dynamics, customer insights, competitive activity, brand performance, and organizational priorities into business recommendations and actionable plans.
Lead integrated marketing initiatives across personal and non-personal channels for healthcare professional, patient, and other approved audiences.
Identify unmet customer and patient needs and develop differentiated approaches to improve engagement, understanding, and appropriate brand consideration.
Build alignment and influence partners across Sales, Medical, Regulatory, Legal, Market Access, Commercial Operations, Analytics, Finance, and other functions.
Provide strategic direction to advertising, creative, media, market research, digital, and other agency partners; establish objectives and ensure high-quality execution.
Partner with Sales leadership on strategies and resources that support field execution and consistent communication of the approved brand value proposition.
Lead customer journey development, audience prioritization, channel strategy, content planning, and optimization based on customer behavior and performance data.
Define and apply an insights agenda that integrates primary and secondary research, customer feedback, market trends, and analytics into brand decisions.
Establish success measures, monitor brand and campaign performance, identify risks and opportunities, and recommend adjustments to improve business impact.
Oversee assigned budgets, resource allocation, agency spending, and project timelines.
Ensure brand strategies and marketing materials meet regulatory requirements, approved product labeling, company policies, and promotional review standards.
Support Marketing Managers and other team members through coaching, feedback, knowledge sharing, and role modeling leadership behaviors.