Associate Marketing Director

Balanced Body Inc•Sacramento, CA

6d•Onsite

About The Position

Balanced Body is seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across its product ecosystem and its education, training, and community programs. The role oversees four marketing teams—Digital, Creative, Video, and Content—and helps guide the worldwide marketing function, maintaining a consistent brand voice and identity across regions and touchpoints. It offers significant opportunity for growth and expanded marketing leadership at a high-growth, privately held company expanding into the broader mindful-movement and wellness market. The Associate Marketing Director develops and executes global marketing strategy, leads and develops the marketing team, and partners with the Marketing Director on annual planning, budgets, and department goals. The role oversees brand and creative work, demand generation across digital channels and e-commerce, community marketing, international field marketing, agency relationships, and product go-to-market efforts. It owns marketing budget allocation and performance measurement, using customer research, market data, sales performance, KPIs, and ROI reporting to guide decisions. The position is 100% onsite at Balanced Body’s Sacramento, California headquarters and requires the ability to travel domestically and internationally up to 15% of the time.

Requirements

15 or more years of marketing experience, including 10 or more years in marketing leadership roles.
Proven success building, scaling, and leading marketing teams across multiple countries or regions.
Direct management experience in at least two of the following disciplines: Digital, Creative, Video, and Content.
Demonstrated success leading brand management, demand generation, and community-driven marketing programs.
Proven track record launching products and leading go-to-market campaigns.
Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social.
Experience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROI.
Experience managing agency and external partner relationships.
Excellent stakeholder management and executive communication skills, including experience reporting to senior leadership.
Ability to travel domestically and internationally up to 15% of the time; a valid passport or ability to obtain one before the start date.
Ability to work 100% onsite at the Sacramento, California headquarters.

Nice To Haves

Experience in a consumer/B2B hybrid business.
MBA with a Marketing focus or equivalent experience in global marketing leadership.
Experience marketing physical products alongside education or certification programs.
Experience marketing through international distributors or channel partners.
Background in Pilates, fitness, or wellness.
Familiarity with Wrike, Adobe Creative Cloud, Algolia, and Gorgias.

Responsibilities

Lead development and execution of global marketing strategy across product launches, brand campaigns, digital marketing, and education programs.
Lead, mentor, and develop the Digital, Creative, Video, and Content teams; assess capabilities, set priorities, and build the structure and talent needed to scale.
Partner with the Marketing Director on the annual marketing plan, budget, and department goals.
Manage agency and external partner relationships to ensure effective spending that drives growth.
Protect and evolve the brand’s visual identity, tone of voice, and messaging across markets, channels, and partner touchpoints.
Oversee creative, video, and content production for campaigns, product launches, catalogs, e-commerce, and social, ensuring work is on-brand, on time, and on budget.
Oversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for equipment and education programs.
Build community-driven marketing programs that engage instructors, studio owners, and Pilates enthusiasts worldwide.
Partner with Sales, Education, Product, and Customer Service to align marketing with company initiatives and support new product go-to-market.
Develop international field marketing strategy and manage execution, supporting market expansion and adapting campaigns for regional distributors and partners while providing marketing tools and resources.
Represent the brand at key industry events and partner activations.
Own the marketing budget and allocate spending across channels and regions to maximize return.
Use customer research, market data, and sales performance to make fact-based decisions; set KPIs and report ROI to executive leadership.
Stay current on emerging marketing trends and technologies.