Associate Director, HCP Non-Personal Promotion (NPP) Marketing - HIV Treatment

Gilead Sciences • Foster City, CA

8d • $195,670 - $253,220

About The Position

Gilead is seeking an Associate Director, HCP Non-Personal Promotion (NPP) Marketing to support the launch of a once-weekly oral HIV therapy and related post-launch objectives across the HIV treatment portfolio. Reporting to the Senior Director, HIV Treatment Marketing, this role develops and executes digitally driven strategies to engage healthcare professionals through relevant non-personal promotional channels and omnichannel touchpoints.

The Associate Director partners with the HCP promotional team and stakeholders across Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other functions. The role uses customer, market, channel, and performance insights to shape engagement strategies, set objectives and measurement plans, assess results, and recommend optimizations. It also manages agency relationships, budgets, timelines, and promotional review and deployment processes, while ensuring marketing activities meet legal, regulatory, and company requirements.

As a people leader now or in the future, the role is expected to create inclusion, develop talent, and empower teams by coaching employees, aligning goals with organizational objectives, and helping remove barriers to their success.

Requirements

• Bachelor's degree with at least 10 years of relevant experience, or a master's degree or PhD with at least 8 years of relevant experience.
• Successful pharmaceutical or biotechnology marketing track record; launch experience is preferred.
• Ability to leverage insights from multiple data sources, including market research, advisory boards, and field force input, to identify needs and opportunities.
• Experience with marketing strategy, sales, and regulatory policies and practices.
• Ability to develop and implement multidimensional marketing and business plans.
• Ability to execute multiple or complex marketing initiatives through tactful cross-functional collaboration.
• Strong verbal, written, and interpersonal communication skills, including the ability to communicate effectively with varied groups and audiences.
• Understanding of pharmaceutical regulatory requirements and their impact on marketing-material development.
• Ability to work successfully with external agencies, including advertising, public relations, and medical education vendors.
• Demonstrated ability to manage budgets, including expense-budget planning and tracking.

Nice To Haves

• Pharmaceutical or biotechnology marketing experience in product marketing, digital marketing, omnichannel engagement, media, or advertising.
• Experience supporting product launches and working within a portfolio environment.
• Experience with HCP marketing and customer engagement in a regulated environment.
• Excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management.
• Ability to analyze customer insights and market dynamics and connect tactics to customer engagement and business objectives.
• Strong ability to coordinate agency partners, key stakeholders, and cross-functional teams.
• Prior experience in HIV or another specialty market.

Responsibilities

• Contribute to HCP NPP strategy, launch planning, and omnichannel planning in partnership with the HCP promotional team and broader HIV treatment portfolio.
• Develop and execute HCP non-personal promotional initiatives across channels such as websites, email, digital media, search, virtual programs, and emerging customer-engagement platforms.
• Translate brand strategy, customer insights, and business objectives into channel and content requirements aligned with campaign and HCP promotional strategies.
• Partner with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other stakeholders to execute omnichannel capabilities.
• Define initiative objectives, key performance indicators, and measurement plans with analytics and agency teams; evaluate performance and recommend optimizations.
• Use market research, advisory boards, field force input, channel analytics, and industry trends to identify HCP needs and engagement opportunities.
• Manage agency partners to deliver high-quality work on strategy, on time, and within budget.
• Guide integration of technologies and capabilities that enable more individualized customer strategy and promotional execution.
• Obtain approval for marketing materials through the Promotional Review Committee process and support final production and deployment.
• Lead or serve as a key member of cross-functional projects, including launch-readiness workstreams.
• Analyze brand and customer-engagement opportunities, develop recommendations, and lead associated action planning.
• Manage assigned NPP budgets, project timelines, dependencies, and performance against plan.
• Ensure marketing activities comply with applicable legal, regulatory, and company requirements.
• Create inclusion, develop talent, and empower teams through inclusive leadership, coaching, goal alignment, accountability, and support.

Benefits

• Paid time off.
• Company-sponsored medical insurance.
• Company-sponsored dental insurance.
• Company-sponsored vision insurance.
• Company-sponsored life insurance.
• May be eligible for a discretionary annual bonus.
• May be eligible for discretionary stock-based long-term incentives, subject to role eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director