IBM Sr. Brand Manager

CDW•Chicago, IL

17h

About The Position

The Senior Brand Manager serves as the central liaison for large, top-tier, and complex partners, working with CDW stakeholders across sales, finance, and marketing. This role is the partner’s product expert and business manager, acting as a channel leader who guides partners, identifies opportunities, and develops strategies to increase product sales. The Senior Brand Manager drives revenue, profitability, and brand awareness while engaging closely with Sales. The position interacts with senior-level management and independently develops strategies for program development and pricing. The role includes analyzing industry information, developing competitive positioning and marketing plans, educating sales and product teams about partner products, maintaining executive relationships and ongoing partner communication, and managing profitability and financial benefits. CDW describes itself as an AI-forward organization and welcomes curiosity, experimentation, and responsible use of evolving technology and tools.

Requirements

Bachelor’s degree plus 4 years of sales/marketing experience and 4 years of CDW PPM experience; alternatively, 8 years of sales/marketing experience and 8 years of CDW PPM experience, as stated in the posting.
Curiosity, a learner’s mindset, and willingness to engage with evolving technology and tools.
Readiness to explore, adapt, and grow as CDW integrates AI responsibly and effectively.

Nice To Haves

Bachelor’s degree with a concentration in Marketing.
Previous experience in the technology industry.
Prior experience in Supply Chain, Pricing, Merchandising, or Program Management.

Responsibilities

Serve as the subject matter expert for a partner’s product line and related programs, including Bid Desk programs, VIR, COOP, and Category Penetration.
Analyze complex industry information to identify opportunities and develop strategies to increase sales.
Develop and articulate competitive positioning and brand differentiation.
Develop partner marketing plans with Partner Development and Product Managers, covering target customer segments, products, promotions, pricing, positioning, and launch plans.
Educate pre-sales teams and Product Specialists about new product introductions, transitions, competitive advantages, and sales opportunities within their customer base.
Understand and communicate the partner’s organizational structure, identify key decision makers, and foster strong executive relationships.
Communicate partners’ financial conditions and market new products related to the assigned partner.
Engage daily with the assigned partner to maintain open communication and keep CDW and partner stakeholders informed about issues, initiatives, projects, meetings, and conferences.
Manage and maximize overall profitability, manage financial benefits, and develop strategies for reinvesting funding.