IBM Sr. Brand Manager

CDW•Chicago, IL

2d•$89,000 - $126,200

About The Position

The Senior Brand Manager serves as the central liaison for large, top-tier, and complex partners, coordinating with CDW stakeholders across sales, finance, and marketing. The role is the product expert and business manager, acting as a channel leader and advising partners on opportunities and strategies to increase product sales. It drives revenue, profitability, and brand awareness while working closely with Sales. The Senior Brand Manager engages with senior-level management and independently develops strategies for program development and pricing.

Requirements

Meet one of the stated experience pathways: a bachelor’s degree plus 4 years of sales/marketing experience and 4 years of CDW PPM experience; or 4 years of sales/marketing experience and 4 years of CDW PPM experience; or 8 years of sales/marketing experience and 8 years of CDW PPM experience.
Curiosity, a learner’s mindset, and willingness to engage with evolving technology and tools.
Readiness to explore, adapt, and grow as the organization integrates AI.

Nice To Haves

Bachelor’s degree with a concentration in Marketing.
Previous experience in the technology industry.
Prior experience in Supply Chain, Pricing, Merchandising, or Program Management.

Responsibilities

Serve as the subject matter expert on a partner’s product line and associated programs, including Bid Desk programs, VIR, COOP, and Category Penetration.
Analyze complex industry information to identify opportunities and develop strategies to increase sales.
Develop and articulate competitive positioning and brand differentiation.
Develop partner marketing plans with the Partner Development and Product Managers, covering target customer segments, products, promotions, pricing, positioning, and launch plans.
Educate pre-sales teams and Product Specialists on new product introductions, transitions, competitive advantages, and sales opportunities within their customer bases.
Understand and communicate partner organizational structures, identify key decision-makers, and foster strong executive relationships.
Communicate partners’ financial conditions and market new products related to the assigned partner.
Engage daily with the assigned partner to maintain open communication and keep CDW and partner stakeholders informed about issues, initiatives, projects, meetings, and conferences.
Manage and maximize overall profitability, including managing financial benefits and developing reinvestment strategies.