Sr. Manager, HCP Brand

Cynosure Lutronic•Westford, MA

About The Position

The Senior HCP Brand Manager leads brand strategy and growth initiatives for a North American energy-based aesthetic device portfolio. The role is focused on profitable revenue growth and market penetration in dermatology, plastic surgery, and medical aesthetic practices. In a private equity-backed environment, the manager is expected to bring urgency, ownership, and financial discipline while using customer insights to build and execute commercial strategies that accelerate capital placements, increase brand visibility, and deepen engagement with healthcare professionals. The role spans revenue and EBITDA growth, integrated HCP marketing, field enablement, portfolio and lifecycle management, measurement, team development, and financial accountability. It partners closely with Sales Leadership, Digital Marketing, Marcom, Clinical, Regulatory, Operations, and Global Upstream Marketing. The manager directly manages and develops Brand Specialist(s), owns brand-level P&L inputs, and is accountable for measurable commercial outcomes across the portfolio.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
7–10 years of brand management or product marketing experience in medical devices, capital equipment, pharmaceuticals, or medical aesthetics.
Effective prioritization and project management skills, including the ability to manage competing priorities.
Proven track record of successful product launches and marketing campaigns.
Strong analytical skills and ability to interpret data and make strategic recommendations.
Excellent communication and interpersonal skills.
Ability to connect technical product knowledge with effective marketing positioning and messaging.
Ability to collaborate in a fast-paced environment and manage multiple projects simultaneously.
Prior experience directly managing at least one marketing team member.
Experience supporting field-based capital sales teams.
Strong financial acumen, including ability to build ROI models and analyze contribution margin.
Experience operating in high-growth, fast-paced organizations.
Ownership mindset and bias for action; comfort with ambiguity and speed; commercial and financial acumen; high accountability and performance orientation; and ability to move rapidly from strategy to execution.
Ability to sit and use hands to finger, handle, or feel objects, tools, or controls.
Ability to meet the stated travel expectation of 25%.

Nice To Haves

Master’s degree.
Knowledge of regulatory requirements in the medical aesthetics field.

Responsibilities

Develop and execute HCP-focused brand strategies that drive capital equipment sales and expand market penetration across the energy-based portfolio.
Partner with Sales Leadership to accelerate pipeline velocity, improve win rates, support capital conversions, and develop portfolio-bundling opportunities.
Identify and engage key HCP customers in the United States and Canada to showcase portfolio success, increase brand visibility, and stimulate leads and buying interest.
Execute an HCP workshop content strategy with HCP speakers to advance portfolio adoption and achieve or exceed 2026 event revenue goals.
Lead integrated, multi-channel HCP brand campaigns to accelerate market penetration and product adoption.
Design scalable programs that drive capital placements, expand the installed base, and increase portfolio penetration in target segments.
Partner with Digital Marketing and Marcom on targeted, data-driven campaigns that generate qualified demand and improve conversion rates.
Align Sales, Clinical, Regulatory, Operations, and Global Upstream Marketing to support seamless market execution.
Establish revenue KPIs, track performance, and implement post-launch optimization plans to sustain commercial performance.
Develop sales enablement materials, including value propositions, objection-handling frameworks, competitive battlecards, and bundled-solution strategies.
Align workshops, speaker programs, and events with measurable commercial objectives and revenue and penetration goals.
Monitor field feedback, performance metrics, and competitive dynamics to refine positioning and optimize commercial impact.
Lead portfolio strategy to maximize revenue growth, market share, and margin contribution.
Identify whitespace opportunities, adjacent-market expansion, and cross-sell pathways.
Develop promotional strategies and limited-time commercial programs that create urgency while protecting brand equity and margin.
Define KPIs for brand awareness, lead generation, adoption, and revenue impact; track campaign contributions to pipeline velocity and win rates.
Present performance dashboards and process-optimization recommendations to leadership, ensuring campaigns deliver measurable commercial outcomes.
Establish scalable brand management processes and improve cross-functional efficiency and commercial execution.
Directly manage and develop Brand Specialist(s), setting business-metric-based expectations and providing coaching, prioritization guidance, and professional development.
Build disciplined intake, prioritization, and resource-allocation processes that align marketing initiatives with commercial impact.
Identify operational gaps, implement scalable process improvements, and foster accountability, speed, and executional excellence through planning cycles and performance reviews.
Own brand-level P&L inputs and drive accountability to portfolio revenue and market-share targets.
Develop annual operating plans aligned with commercial growth objectives and allocate marketing investments with discipline.
Identify cost efficiencies and reinvestment opportunities to improve brand productivity and ROI.