Senior Manager, Global Brand Activation, Social Media, Prestige Care

Wella•New York, NY

6d•$111,000 - $148,000•Hybrid

About The Position

The Senior Manager, Global Brand Activation, Social Media, Prestige Care leads global social media strategy and channel planning for Sebastian Professional, Nioxin Professional, and Briogeo. The role translates each brand’s strategy, innovation pipeline, and cultural opportunities into platform-relevant social strategies that build brand relevance, community, and engagement, while maintaining a distinct identity for each brand. This role oversees global social planning and execution, manages external agency partners, and develops scalable processes, tools, and measurement frameworks across the Prestige Care portfolio. It partners with global and local brand teams, cross-functional groups, creator teams, and agencies to connect social activity with business and marketing objectives. The position manages two direct reports and helps build a social-first mindset across the organization.

Requirements

At least 7 years of experience in social media strategy, digital marketing, content, or integrated brand marketing; beauty, prestige, or lifestyle brand experience is identified as ideal.
Demonstrated experience transforming social strategies across TikTok and Instagram.
Demonstrated experience developing and executing social strategies across emerging platforms.
Strong experience leading social agencies and cross-functional partners.
Experience managing and developing direct reports.
Strong understanding of social-first creative, creators and influencers, community management, platform trends, and performance measurement.
Ability to translate brand strategy and business objectives into compelling social strategies and content.
Strong analytical skills and ability to turn channel and content performance into clear recommendations and actions.
Excellent communication, presentation, and stakeholder-management skills.
Ability to manage multiple brands, workstreams, agencies, and priorities within a fast-moving global organization.

Responsibilities

Lead global social strategy across Sebastian Professional, Nioxin, and Briogeo, defining social’s role within each brand’s broader marketing and activation strategy.
Translate brand priorities, innovation launches, campaigns, and cultural moments into channel and content strategies, with TikTok-first execution.
Establish platform, audience, content, and community strategies for each brand; identify emerging platform behaviors, cultural trends, creator opportunities, and social formats.
Partner with cross-functional teams to connect social strategy to broader business and marketing objectives.
Oversee global social content calendars, integrating campaigns, launches, always-on content, creator programming, and cultural opportunities.
Work with local markets to incorporate regional priorities, launch plans, cultural moments, and high-performing local content into global planning.
Set strategic direction for content briefs and guide creative development to reflect brand strategy, platform best practices, and audience behaviors.
Guide channel publishing, optimization, and community engagement, establishing portfolio-wide standards and best practices.
Lead day-to-day strategic management of social agency partners; set briefs, priorities, deliverables, timelines, and performance expectations.
Provide strategic and creative feedback to agencies, evaluate performance, and identify opportunities to improve quality, efficiency, collaboration, and business impact.
Shape social-first creator strategies and content concepts aligned with brand and campaign objectives; partner with influencer and creator teams to maximize content across organic and paid social.
Establish community management strategies and use community conversations, sentiment, and social listening to identify cultural opportunities and inform future content and activation.
Define social KPIs and oversee monthly reporting across brands, channels, campaigns, and agency partners.
Use performance data to recommend improvements to content effectiveness, engagement, community growth, and overall social performance.
Develop standardized tools and templates, including content calendars, social and creator briefs, community guidelines, reporting scorecards, and KPI dashboards.
Establish scalable social processes and best practices and share portfolio learnings to support adoption across brands, projects, agencies, and markets.
Manage and develop two direct reports through clear priorities, coaching, feedback, and development opportunities.
Build an effective operating model among the internal social team, agencies, global brand teams, and local markets, and serve as a strategic social media subject-matter expert.