Senior Manager, Brand and Social Media Strategy

US Fitness Holdings • McLean, VA

8d • Hybrid

About The Position

Onelife Fitness is seeking a creative, strategic, and hands-on Senior Manager to lead the next chapter of its social media presence. This role will shape the social voice of a growing fitness brand, develop compelling content, and build a scalable social media strategy connecting the corporate brand with local communities across more than 70 locations.

The position leads social media strategy and creative direction across Instagram, TikTok, YouTube, and Facebook; develops brand standards, campaigns, and recurring content; and creates, films, edits, and publishes photo and video content. It also oversees influencer and creator programs, local-club social media initiatives, community engagement, social media tools, analytics, and performance reporting. The role collaborates with Marketing, regional and club leadership, external creative partners, and stakeholders across the organization.

The position is based in the Washington, DC metro area with a hybrid work arrangement and regular collaboration at corporate headquarters and club locations. Applicants should include a portfolio or examples of social media campaigns, content, and measurable results with their application.

Requirements

• 6–8+ years of experience in social media strategy, including at least 3 years leading brand-level social media initiatives.
• Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrated success developing and executing social media strategies that drive measurable results.
• Advanced knowledge of Instagram, TikTok, YouTube, and Facebook, including platform algorithms, emerging trends, and short-form video.
• Hands-on experience filming, editing, and producing high-quality social content.
• Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, or Illustrator, and Microsoft Office.
• Experience managing external creative vendors and production partners.
• Experience supporting multi-location brands or building scalable social media programs and training resources.
• Experience implementing social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools, along with digital asset management and approval workflows.
• Strong creative direction, project management, and cross-functional collaboration skills.
• Ability to translate social media analytics into actionable strategies and business results.
• Excellent communication skills and ability to engage stakeholders at all organizational levels.

Nice To Haves

• Experience supporting a brand transformation, rebrand, or major brand launch.
• Experience managing influencer, ambassador, or content creator programs.
• Background in fitness, wellness, retail, hospitality, or lifestyle brands.
• Passion for fitness, community engagement, and creating authentic brand experiences.

Responsibilities

• Lead social media strategy and creative direction for Instagram, TikTok, YouTube, and Facebook.
• Develop content strategies, original campaigns, and recurring series to strengthen brand awareness and community engagement.
• Establish standards for social content, including visual identity, messaging, tone, and creative execution.
• Identify emerging trends, platform innovations, and opportunities to expand audience reach.
• Create, film, edit, and publish video and photo content, including short-form content for organic and paid social campaigns.
• Own the social media editorial calendar and collaborate with Marketing on integrated campaigns.
• Develop content featuring club experiences, fitness programs, trainers, team members, and member success stories.
• Coordinate external photographers, videographers, and creative partners as needed.
• Lead and develop a network of 16–20 influencers, brand ambassadors, and content creators.
• Build training programs and resources that help employees and creators produce engaging, on-brand content.
• Identify emerging talent and opportunities to expand reach through authentic creator partnerships.
• Develop and implement a scalable social media program across 70+ club locations.
• Create content playbooks, templates, training materials, and approval processes for local teams.
• Partner with regional and club leadership to drive consistent, high-quality social media engagement.
• Support social media initiatives for new club openings, presale campaigns, local events, and fitness programs.
• Oversee community engagement across brand social channels, including comments, messages, and audience interactions.
• Establish community management standards that support a positive, consistent brand experience.
• Identify opportunities to strengthen member relationships and build meaningful online communities.
• Evaluate and implement tools for social media scheduling, publishing, approvals, analytics, and content management.
• Establish KPIs for audience growth, engagement, brand awareness, and membership lead generation.
• Analyze performance trends and optimize content strategies based on results.
• Present actionable insights and performance reporting to leadership.

Benefits

• Competitive base salary commensurate with experience.
• Annual performance bonus opportunity.
• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off.
• Complimentary Onelife Fitness membership.
• Hybrid work environment with regular collaboration at corporate headquarters and club locations.
• Opportunities for career growth within a rapidly expanding organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior