Senior Manager, Social Media

Lucid Motors • Newark, CA

2d • $171,900 - $252,120 • Onsite

About The Position

Lucid Motors is seeking a strategic and creative Senior Manager of Social Media to lead its global organic social media presence. The role shapes Lucid’s brand across social platforms through premium storytelling, innovative content, and integrated campaigns that strengthen brand perception, engage customers throughout the ownership journey, encourage ownership, answer questions, and support business objectives. The ideal candidate is a player-coach who balances strategic leadership with hands-on execution, including long-term strategy, creative direction, cross-functional initiatives, performance analysis, content development, and channel operations.

The Senior Manager will own and evolve organic social strategy across established and emerging platforms, lead content and campaign execution, build customer engagement and community programs, define measurement and operational practices, and mentor team members. The role collaborates with creative, brand, marketing, communications, PR, customer care, sales, talent, partnerships, agencies, creators, and executive teams. It is based onsite five days per week at Lucid’s Newark, California headquarters.

Requirements

• 10 or more years of experience in social media, digital marketing, content strategy, or related fields.
• Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
• Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
• Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
• Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
• Exceptional communication, project management, and organizational skills.
• Experience managing agencies, creators, production partners, and internal teams.
• Bachelor’s degree.
• Onsite presence five days per week at Lucid’s Newark, California headquarters.

Responsibilities

• Own and evolve Lucid’s organic social media strategy across platforms including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
• Establish and maintain a consistent social voice and visual presence aligned with Lucid’s premium brand positioning.
• Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
• Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
• Partner across the organization to align social activity with key initiatives and campaigns, and work with global teams to define the social operating model, decision rights, approval paths, and roles.
• Lead planning, creation, publishing, and optimization of social content across owned channels.
• Partner with in-house creative and brand teams and agencies to identify social-first storytelling opportunities and influence content development from concept through execution.
• Oversee social coverage of launches, events, executive communications, partnerships, owner stories, and other high-priority initiatives.
• Lead social-first production for launches, events, and real-time moments, including concepts, production planning, on-site direction, capture priorities, stakeholder coordination, rapid approvals, post-production, and publishing.
• Ensure content meets brand standards and platform best practices while remaining relevant to audiences and focused on performance.
• Develop social programs that support customers through the marketing funnel, from awareness and consideration through ownership and advocacy.
• Cultivate engagement with prospective customers, owners, and brand enthusiasts, and partner with cross-functional teams to improve community engagement.
• Monitor audience feedback, customer sentiment, and emerging opportunities to strengthen Lucid’s digital presence and customer relationships.
• Partner with PR on social listening across owned and relevant non-owned conversations, identifying issues, opportunities, competitive signals, sentiment, and reputational risks.
• Establish and manage processes to capture, triage, route, escalate, and measure customer and owner issues surfaced through social channels, working with Customer Care, Communications, Sales, and other teams.
• Define channel goals, KPIs, reporting frameworks, and measurement standards; analyze performance and provide regular reporting.
• Provide actionable insights and strategic recommendations to marketing leadership and cross-functional stakeholders, and stay current on platform developments, audience behavior, and industry trends.
• Manage social governance, workflows, publishing operations, agency relationships, social management platforms, and reporting processes.
• Advance measurement beyond platform engagement by connecting organic social activity to website traffic, configurator engagement, lead signals, customer-care outcomes, and other indicators of consideration and demand.
• Deliver recurring executive reporting on channel performance, audience growth, share of voice, sentiment, competitive benchmarks, cultural trends, and campaign results, translating findings into business implications and recommendations.
• Own the social technology roadmap and governance, including platform evaluation, requirements, integrations, access controls, privacy and cybersecurity review, procurement, contracting, implementation, adoption, and vendor performance.
• Manage agency scopes, budgets, staffing models, deliverables, service levels, and performance.
• Lead and mentor social media team members and foster creativity, accountability, and continuous improvement.
• Serve as a player-coach and the organization’s primary social media subject matter expert, balancing strategic leadership with hands-on execution and championing storytelling, content strategy, and platform management best practices.
• Build relationships across Marketing, Communications/PR, Brand, and executive leadership; collaborate with Talent & Partnerships teams, agencies, and creators on initiatives that extend campaign reach and impact.
• Drive alignment across stakeholders while balancing brand priorities, customer needs, business objectives, and platform best practices.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life and disability coverage
• Paid time off
• Paid holidays
• Paid sick leave
• 401(k) retirement plan
• Eligible employees may participate in an equity program and/or a discretionary annual cash incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior