Senior Social Media Manager

Finix•San Francisco, CA

8d•$90,000 - $150,000

About The Position

Finix is hiring a Senior Social Media Manager to grow the company’s social presence and help build its social strategy and team. The role creates and manages content across LinkedIn, X, Instagram, YouTube, executive profiles, and emerging platforms to build engagement, brand awareness, and trust with the businesses Finix serves. The manager will make complex payments topics clear and engaging for CFOs and software leaders, shaping what Finix says and where it says it while driving conversations, community, and pipeline. The position reports to the Head of Brand Marketing and collaborates across Sales, Marketing, Creative, and the executive team. The successful candidate will help build the social function as it grows. The role is based in San Francisco, California, with a stated base salary range of $90,000 to $150,000 per year, plus equity and benefits.

Requirements

At least 5 years of experience in social media marketing; B2B, fintech, or SaaS experience is ideal but not required.
A portfolio demonstrating brand growth on channels such as LinkedIn, X, and Instagram, and the business impact of that growth.
Experience ghostwriting or managing social media for executives, including founders or C-level leaders.
Strong writing and editing skills, with the ability to write both in a brand voice and in an executive’s voice.
Hands-on experience with video, design, and content-editing tools, and using AI to handle routine tasks without sacrificing quality.
Proficiency with social management and analytics tools such as Sprout Social, Hootsuite, or native platform analytics.
Experience building systems and automations that make social distribution and management efficient.
A data-driven approach to setting goals, analyzing performance, and improving content.
Sound judgment about what to post, when to respond, and when to escalate, particularly in a regulated industry.

Nice To Haves

Experience in fintech, payments, AI, or at a high-growth B2B SaaS company.
Experience as an early or first social media hire at a growing company.
An existing following or network in payments, AI, or technology communities.
Experience building an audience of developers or other technical buyers.
Experience with creator and podcast partnerships, paid social, or optimizing content for AI search.

Responsibilities

Shape Finix’s social strategy with Marketing and leadership, then translate it into a channel plan and content calendar.
Own Finix’s voice across LinkedIn, X, Instagram, YouTube, and emerging channels, creating platform-native, relevant, engaging, on-brand content.
Manage executive social for the CEO and other leaders, including ghostwriting, editing, and identifying opportunities for their perspectives.
Launch an employee advocacy program to help Finix employees share the company’s story.
Create short-form video series and visual content with Creative, including product explainers, customer stories, and content about life at Finix.
Lead social go-to-market efforts for product launches, partnerships, customer wins, and company news, coordinating timing and messaging with Product Marketing and Sales.
Partner with Events to promote events and cover them live, including conference activations and executive dinners.
Manage and grow the community across social channels, Reddit, and industry forums; respond to comments and direct messages, promptly escalate customer issues, and share community feedback with Product and Marketing.
Work with Legal and Compliance to ensure sensitive posts are accurate and compliant in a regulated industry.
Track performance, including engagement, audience growth, and pipeline influence, and develop feedback loops to improve campaigns.