Senior Social Media Manager

Wipro•Seattle, WA

17h

About The Position

Wipro is seeking an experienced Events and Announcements Social Media Manager to support Microsoft by turning high-visibility launches, events, and announcements into coordinated, channel-ready social activations. This is a social activation role rather than a traditional event-management position, connecting strategy and execution in a fast-moving, highly matrixed environment where timing, accuracy, and judgment matter. The role develops social strategies and plans for events, product launches, announcements, and other priority moments. It coordinates editorial readiness, stakeholders, approvals, publishing, monitoring, measurement, and post-activation recommendations. The manager also owns day-to-day social management for the Copilot CSA, including content planning, intake, coordination, publishing readiness, and follow-through. They work with product marketing managers, social leads, creative partners, agencies, legal and compliance reviewers, publishing teams, and client stakeholders to make complex product stories relevant to audiences and adapt content for different platforms. The position manages social workflows and publishing in Sprinklr, ensures content is accurate and ready for launch, monitors live activity, analyzes performance, and develops actionable insights and reusable playbooks. It also applies AI-assisted workflows and automation to improve planning efficiency, quality control, analysis, and operational consistency.

Requirements

At least 3 years of experience in social media strategy, editorial operations, integrated marketing, campaign activation, or a related field.
Demonstrated experience coordinating high-visibility social campaigns, product launches, announcements, events, or related activations.
Strong program and project management skills, including managing multiple interdependent workstreams, deadlines, approvals, dependencies, and shifting priorities.
Excellent written and verbal communication skills, including status reporting, stakeholder guidance, and concise, executive-ready recommendations.
Strong editorial judgment and attention to detail across copy, creative assets, links, tagging, timing, tracking, and platform requirements.
Experience analyzing performance data to generate actionable insights and improve future social strategy and execution.
Ability to work independently, exercise sound judgment, and collaborate across large, cross-functional, matrixed teams.
Mandatory skill: Data Visualization.
Experience: 5–8 years.

Nice To Haves

Experience supporting Microsoft or another large enterprise technology organization.
Hands-on experience with Sprinklr or a comparable enterprise social publishing, management, and reporting platform.
Experience developing and managing social content across LinkedIn, X, Instagram, TikTok, YouTube, Threads, and emerging or community-based channels.
Working knowledge of social media governance, brand safety, accessibility, approval workflows, and embargoed communications.
Proficiency with Microsoft 365 tools, particularly Teams, Outlook, and SharePoint/OneDrive.

Responsibilities

Develop social activation strategies for Microsoft events, product launches, announcements, and priority moments, defining objectives, audiences, channel roles, timing, and success measures.
Translate business and campaign briefs into actionable pre-event, live-moment, and post-event social plans.
Recommend channel activation approaches based on audience behavior, platform strengths, business priorities, risk considerations, and available content.
Identify opportunities to connect related moments, extend high-performing content, and create continuity across the editorial calendar.
Build and maintain editorial calendars, activation timelines, readiness checklists, and ownership plans across concurrent workstreams.
Coordinate copy, creative assets, links, channel specifications, tagging, tracking parameters, scheduling, and version control to prepare content for launch.
Manage publishing workflows in Sprinklr, documenting and resolving approvals, embargo timing, dependencies, and launch requirements.
Review scheduled content for accuracy, brand alignment, platform best practices, accessibility, and final asset readiness.
Monitor live social activity and adjust plans as priorities, timing, approvals, or external conditions change.
Coordinate Microsoft social leads, product marketing teams, creative partners, agencies, legal and compliance reviewers, publishing teams, and client stakeholders.
Lead status discussions, identify risks and dependencies, clarify decisions and ownership, and keep stakeholders aligned on priorities, readiness, blockers, and changes.
Manage multiple high-priority requests and interdependent workstreams while maintaining quality, deadlines, and stakeholder experience.
Track event and announcement performance using established metrics, tagging structures, measurement frameworks, and reporting inputs.
Analyze campaign and channel performance to identify what worked, what did not, why it mattered, and how future activations can improve.
Present concise, actionable insights and recommendations to social leads and business stakeholders.
Lead or contribute to post-activation reviews and maintain reusable playbooks, templates, checklists, and best practices.
Apply AI-assisted workflows and automation to improve planning efficiency, quality control, analysis, and operational consistency.
Own day-to-day social management for the Copilot CSA, including content planning, intake, coordination, publishing readiness, and follow-through.
Partner with product marketing managers, social leads, creative partners, and client stakeholders to understand objectives and turn complex product stories into audience-relevant social content.
Develop and adapt social content for LinkedIn, TikTok, X, Instagram, Facebook, YouTube, and emerging channels, selecting suitable formats, voice, and calls to action.
Use Sprinklr for social planning, workflow management, scheduling, publishing, quality assurance, and performance reporting.
Manage announcements, launches, campaigns, and fast-turn requests, coordinating copy, creative assets, reviews, approvals, dependencies, and final delivery.
Write and refine social copy that makes AI and technology topics accessible, credible, engaging, and aligned with brand voice.