Senior Social Media Manager

Museum of Ice Cream•Los Angeles, CA

1d•$125,000 - $155,000

About The Position

Museum of Ice Cream is seeking a hands-on, social-first creative who is fluent in culture and storytelling. The Senior Social Media Manager will help define and grow the brand’s social presence by planning and developing content that aligns with strategy, is culturally relevant, and engages audiences. The role blends strategic vision with quick-turn creative execution and shapes how the brand shows up on social media and in culture. The Senior Social Media Manager will own the social content calendar and develop programming and creative direction for social channels. They will work closely with the Director of Social, Design, Partnerships, Operations, Growth, Lifecycle, and museum teams to align social content with strategic priorities, cultural moments, marketing objectives, and audience needs. The position also involves content creation and production, performance analysis and optimization, social listening, and day-to-day community management.

Requirements

6–8 years of experience creating social-first campaigns and content for a culturally relevant brand, media company, or creative agency.
A portfolio demonstrating strategic concepting and execution across platforms.
Proven ability to originate and lead creative ideas from insight through execution.
Deep understanding of internet culture, humor, and platform-specific behaviors.
Strong writing skills and a confident, human rather than corporate creative voice.
Excellent cross-functional partnership skills and experience working with brand, creative, growth, PR, partnerships, and operations teams.
Must be located in New York City or Los Angeles.

Responsibilities

Translate overarching social strategy into platform-specific content plans, programming, and execution.
Own the editorial and social content calendars, balancing evergreen storytelling, campaigns, cultural moments, and marketing priorities.
Identify emerging trends, cultural conversations, and timely audience engagement opportunities.
Develop original content franchises, recurring series, and creative concepts that support social strategy.
Coordinate social content across creator partnerships, user-generated content, brand collaborations, and integrated marketing campaigns.
Create platform-specific strategies and optimize content across channels.
Concept and develop social-first creative ideas that strengthen the brand voice and point of view.
Create scripts, creative briefs, shot lists, captions, and hooks for platform-native content.
Produce static graphics, carousels, memes, short- and long-form videos, and recurring series.
Partner with designers, editors, and creators to deliver visual storytelling.
Capture content independently and appear on camera when needed.
Track performance against social KPIs and identify trends and opportunities to optimize content and inform future creative.
Partner with the Director of Social to apply performance insights to content and improve engagement and brand affinity.
Test and optimize content formats, creative approaches, hooks, and calls to action based on performance insights.
Monitor social listening and audience sentiment to identify engagement opportunities.
Manage day-to-day community management while maintaining consistent brand voice, tone, and engagement.
Collaborate with Growth, Lifecycle, Social, Partnerships, and museum teams to understand each assignment’s business objective, audience, channel, and experience.

Benefits

Annual bonus
Stock options
401(k) with match
PTO and sick time
Medical, dental, and vision coverage
Classpass
Commuter discounts
Employee assistance program
Unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for the employee
50% off retail products
Opportunity to advance within the organization