Senior Social Media Manager

Glean•Mountain View, CA

12h•$172,000 - $198,000•Hybrid

About The Position

Glean is seeking a Senior Social Media Manager to own and grow the company’s organic social presence across LinkedIn, X, Instagram, TikTok, and YouTube. The role serves as the voice behind Glean’s brand channels and partners with executives and technical leaders to turn product launches, company moments, and market conversations into content that educates, celebrates, and inspires the use of Work AI. This hands-on role combines real-time execution, such as live-posting launch events, with longer-term program development, including scaling employee advocacy and establishing technical social listening. The role reports to the Director of Communications and works with Product Marketing, Content & Thought Leadership, PR, Sales, and R&D to help Glean communicate consistently and credibly. The position is hybrid, with four days a week in the Mountain View or San Francisco office, and requires availability for occasional evening or early-morning coverage around major launches and events. The standard annual base salary range is $172,000–$198,000. Certain roles may also be eligible for variable compensation, equity, and benefits. Benefits include medical, vision, and dental coverage, a generous time-off policy, a 401(k) plan, a home office improvement stipend, annual education and wellness stipends, regular company events, and daily healthy lunches. Candidates will complete a brief AI-focused exercise or discussion as part of the interview process. Glean is committed to building and sustaining a diverse, inclusive workplace and states that it does not discriminate on the listed protected characteristics.

Requirements

At least 6 years of experience managing organic social media for a B2B or enterprise technology/SaaS brand.
Experience directly owning a corporate LinkedIn and X presence is ideal.
Experience managing or ghostwriting executive social accounts, with strong instincts for voice, tone, and appropriate content.
Experience running or scaling an employee advocacy or social amplification program, such as Oktopost, EveryoneSocial, or GaggleAMP, with measurable results.
Comfort operating in real time, including live-posting events, responding quickly to trending conversations, and making sound judgment calls under time pressure.
Strong writing skills and an editorial eye, including the ability to translate technical or dense product material into clear, platform-native copy.
A data-driven approach to social, with experience using analytics tools to measure performance and connect social activity to pipeline or business outcomes.
Experience partnering cross-functionally with Communications, PR, Product Marketing, Sales, and Engineering/R&D stakeholders.
Strong technical fluency and the ability to understand complex AI, product, and engineering concepts and translate them into accurate, accessible, compelling social content.
Availability for occasional evening or early-morning coverage around major launches and events.
Ability to work hybrid four days a week in the Mountain View or San Francisco office.

Nice To Haves

Vendor and budget management experience, including agency relationships and social tooling contracts.

Responsibilities

Own the always-on content calendar and organic social strategy across LinkedIn, X, Instagram, TikTok, and YouTube, aligned with the company’s content pillars.
Create and edit lightweight, platform-native multimedia content, including short-form video, clips, graphics, and other social-first assets, using tools such as CapCut and Canva.
Manage executive social media presence, including ghostwriting, scheduling, and coordinating posts for the CEO and other company spokespeople.
Lead live social coverage for major company moments, including product launches, Monthly Drops, and flagship events such as Glean:GO.
Own and scale the employee advocacy program, including onboarding and training advocates, curating shareable content, managing vendor relationships and renewals, and reporting on reach, engagement, and pipeline attribution in partnership with Sales/SFDC.
Build and run a technical social-listening and rapid-response program with R&D and Product Marketing, identifying and engaging in relevant conversations on X, Reddit, and other technical forums.
Partner with Sales and Sales Enablement to train employees on social best practices and personal branding, and run onboarding sessions on safe and effective brand engagement.
Manage outside agencies or contractors supporting content production, cross-posting, and coverage during high-volume periods.
Track and report social performance, including reach, engagement, follower growth, and pipeline or revenue influence, and recommend content and channel strategy changes based on insights.
Monitor brand sentiment and competitive conversations, use sound judgment in deciding when and how to engage, and serve as a first line of defense on social-related reputational risk.
Collaborate with Communications, PR, Product Marketing, Content & Thought Leadership, and R&D to ensure social amplifies and helps shape the broader company narrative.