Senior Social Media Manager

Commerce•Austin, TX

4d•$110,000 - $150,000•Hybrid

About The Position

The Senior Social Media Manager owns the organic social media program across Commerce, BigCommerce, Feedonomics, and Makeswift, as well as social support for select senior leaders. This is an end-to-end ownership role: setting strategy, building and maintaining content calendars, creating and publishing content, and taking accountability for performance. The manager partners with Creative, PR, Demand Generation, Content, and Product Marketing while owning the Social Media program. The role develops channel strategies and audience-specific approaches, plans content across brands, creates platform-tailored written and visual content, and covers timely events and company moments. It also manages executive social content and employee advocacy, defines and reports on performance metrics, and upholds brand standards, accuracy, and policy requirements. AI tools are expected to be used for research, ideation, drafting, repurposing, and reporting, with all AI-assisted material reviewed and edited before publication. The position is based in Austin and requires working in the office at least three days per week. The posted national base salary range is $110,000–$150,000. Depending on applicable policies, the role may also be eligible for variable compensation, equity, and benefits; details are provided during the hiring process.

Requirements

At least 5 years of experience in social media strategy and content creation, in-house or agency.
Demonstrated ownership of a social media program and ability to set its agenda and strategy.
Strong, versatile writing skills, including the ability to work across brand and executive voices.
Hands-on experience with short-form video and design tools such as CapCut, Premiere, DaVinci, Canva, or equivalent; able to shoot video on a phone and edit it.
Comfort with analytics and the ability to explain performance and planned changes candidly.
Strong organization while managing multiple brands, calendars, stakeholders, and competing priorities.
Proactive approach to identifying problems and proposing solutions.
Effective communication with executives, sales teams, designers, partners, and customers.
Based in Austin and able to work in the office at least three days a week.

Nice To Haves

B2B technology experience.
E-commerce experience.
Social media support for named executives.
Experience running an employee advocacy program.
Experience managing interns or junior contributors.

Responsibilities

Own a documented organic social strategy for each brand, including channel purpose and target audiences.
Maintain a rolling four-week content calendar for every brand and channel, refreshing it weekly and keeping it visible to stakeholders.
Set and defend the content mix across executive video, customer stories, product and platform news, events, recruiting, and reactive commentary.
Present quarterly plans to leadership that connect social activity to brand, demand, and communications goals.
Work alongside a new social selling agency.
Write and edit captions, threads, short-form video scripts, and executive posts in each brand’s distinct voice.
Create routine social assets using tools such as Canva or CapCut, and partner with Design on campaign-level work and reusable templates.
Build repeatable content series and consistent visual formats.
Publish content across LinkedIn, X, Instagram, Facebook, and YouTube, adapting it to each platform.
Evaluate additional or emerging channels and recommend where the company should activate.
Prepare content and creative in advance for events, launches, and known milestones.
Personally cover live moments such as keynotes, events, all-hands meetings, and offsites, capturing raw video and photos for timely content.
Monitor news, industry reports, and cultural moments for credible opportunities for brands and executives to contribute.
Draft, schedule, and manage social content for select senior leaders, identifying opportunities where an executive perspective is more appropriate than a brand post.
Run the employee advocacy program end to end, including recruiting participants, supplying shareable content, and growing participation.
Define channel- and brand-specific KPIs and report monthly on performance and resulting changes.
Identify top-performing posts and use format testing to guide deliberate content decisions.
Use Sprout Social, Google Analytics, and potentially additional tools to inform reporting.
Review every post for accuracy, relevance, messaging alignment, and voice before publication.
Uphold brand standards, monitor for social media policy issues, and partner with PR and Community on crisis response.
Use AI tools for research, ideation, first drafts, repurposing, versioning, and reporting summaries, then edit outputs for originality, accuracy, voice, and confidentiality.