Senior Social Media Manager

Museum of Ice Cream•Los Angeles, CA

17h

About The Position

Museum of Ice Cream is an inclusive, immersive brand focused on creativity, imagination, and childlike wonder. The Senior Social Media Manager is a hands-on, social-first creative role blending strategic planning, cultural awareness, storytelling, and rapid execution. The role helps define and grow the brand’s social presence by developing engaging, culturally relevant content aligned with the social strategy. The position owns the social content calendar, programming, and creative direction across channels. It works closely with the Director of Social and partners in Design, Partnerships, Operations, Growth, Lifecycle, and museum teams to align social content with business objectives, marketing priorities, campaigns, and cultural moments. Candidates must be located in New York City or Los Angeles.

Requirements

6–8 years of experience creating social-first campaigns and content for a culturally relevant brand, media company, or creative agency.
A portfolio demonstrating strategic concepting and execution across platforms.
Proven ability to originate and lead creative ideas from insight through execution.
Deep understanding of internet culture, humor, and platform-specific behaviors.
Strong writing skills and a confident, human, non-corporate creative voice.
Excellent cross-functional partnership skills and experience collaborating across brand, creative, growth, PR, partnerships, and operations teams.
Must be located in New York City or Los Angeles.

Responsibilities

Translate overarching social strategy into platform-specific content plans, programming, and execution.
Own the editorial calendar, balancing evergreen storytelling, campaigns, and real-time cultural moments.
Identify emerging trends, cultural conversations, and timely opportunities to engage audiences.
Develop a clear social content programming structure aligned with brand storytelling, cultural moments, and marketing priorities.
Develop original content franchises, recurring series, and creative concepts that support the social strategy.
Coordinate social content across creator partnerships, user-generated content, brand collaborations, and integrated marketing campaigns.
Create platform-specific strategies and optimize content across channels.
Concept and develop social-first creative ideas that strengthen the brand voice and point of view.
Create scripts, creative briefs, shot lists, captions, and hooks that translate social strategy into platform-native content.
Produce static graphics, carousels, memes, short- and long-form videos, and recurring series.
Partner with designers, editors, and creators to deliver compelling visual storytelling.
Capture content hands-on and appear on camera when needed.
Track performance against social KPIs and identify trends and opportunities to optimize content and inform future creative.
Work with the Director of Social to apply performance insights to content and strengthen engagement and brand affinity.
Test and optimize content formats, creative approaches, hooks, and calls to action based on performance insights.
Monitor social listening and audience sentiment to identify engagement opportunities.
Manage day-to-day community management while maintaining consistency in brand voice, tone, and engagement.
Collaborate with Growth, Lifecycle, Social, Partnerships, and museum teams to understand each assignment’s business objective, audience, channel, and experience.

Benefits

Competitive pay
Annual bonus
Stock options
401(k) with match
PTO and sick time
Medical, dental, and vision coverage
Classpass and commuter discounts
Employee assistance program
Unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for the employee
50% off retail products
Ability to advance within the organization