Senior Manager, People Brand Activation & Social Media

Marriott • Bethesda, MD

8d • $110,400 - $194,100 • Hybrid

About The Position

The Senior Manager, People Brand Activation & Social Media leads Marriott’s global people brand social media strategy and hands-on daily delivery, bringing Be, Marriott’s people brand, to life for prospective talent. Within established People Brand strategy, creative standards, and narrative approvals, the role translates the employer value proposition into compelling content that builds employer consideration, engages talent, and connects audiences with career opportunities. The role creates and publishes content across social media and the Life at Marriott blog, manages community responses, optimizes channel performance, and delivers Centennial social activation. It also enables the Marriott People Brand Network through scheduled training, reusable content, templates, and activation guidance; local teams retain local execution and people management.

The position partners with the global storytelling lead, Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams to connect approved stories and campaigns with talent-audience needs. Success is measured through consistent, relevant, on-brand publishing; meaningful engagement and relevant audience growth; social-driven careers-site traffic and defined candidate actions where data is available; timely and accurate community responses; and delivery and adoption of planned People Brand Network training and toolkits. Applications and hires are assessed with partners rather than treated as the role’s sole accountability.

Requirements

• A four-year degree from an accredited university in Marketing, Communications, Journalism, or a related major and 7 or more years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns; OR 8 or more years of relevant professional experience in those fields with progressively responsible experience delivering audience-focused content and campaigns.
• Demonstrated employer branding or recruitment marketing experience, including translating an employer value proposition into candidate-facing content and campaigns, understanding candidate motivations, and partnering with Talent Acquisition on audience priorities and relevant next actions.
• Proven experience managing global or multi-market social media channels, including hands-on content creation, publishing, community moderation and responses, and reporting.
• Experience building data-based social media strategy at enterprise scale, translating it into daily channel delivery and optimization, and regularly reporting ROI to leadership.
• Exceptional writing and editing skills, with range across voice and channel.
• Hands-on ability to adapt approved visual templates and existing assets for social channels, apply brand standards, and write clear production briefs for specialist design and video support.
• Experience delivering social campaigns from brief to publication, coordinating available creative support, and using social analytics to improve content, channel performance, and candidate engagement.
• Ability to influence cross-functional stakeholders in a matrixed organization.

Nice To Haves

• Five or more years of dedicated employer brand and/or recruitment marketing experience.
• Hospitality or multi-brand experience.
• Experience with social listening and publishing tools, such as Sprinklr.
• Experience creating and delivering training.
• Experience editing short-form video for social channels.

Responsibilities

• Own global people brand social media strategy and channel plans, including talent audiences, channel objectives, content mix, platform adaptation, timing, and pathways to career opportunities, partnering with Talent Acquisition on audience needs.
• Own the global social media calendar and perform hands-on content creation, scheduling, publishing, and distribution within agreed coverage and publishing priorities; escalate competing requests and coverage gaps for reprioritization.
• Write and edit social copy, adapt approved visual templates and existing assets, and prepare channel-ready content using approved Be messaging and creative standards; brief and coordinate specialist design or video production within agreed resources and timelines.
• Partner with the global storytelling lead to translate editorial priorities, approved associate stories, and major narratives into platform-specific social content; manage routine publishing within established approval guidelines and coordinate with blog and careers-site content without owning those channels.
• Lead execution of Centennial social activation, translating approved narratives and creative direction into channel-specific content, publishing plans, and reusable assets for local activation.
• Coordinate social content and campaign delivery with Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, securing required approvals before publication.
• Use technology and tools within established content standards and workflows, partnering with the global storytelling lead.
• Manage daily community moderation and responses across global social channels within agreed coverage and backup arrangements, applying approved guidance and escalating sensitive issues as appropriate.
• Own social channel reporting, testing, and optimization within the People Brand measurement framework; use content performance, community feedback, and social listening to improve engagement, audience growth, and social-driven careers-site traffic.
• Agree definitions for candidate actions with relevant partners and report downstream outcomes only where data and attribution support them.
• Deliver planned training, reusable social content, and activation guidance through a People Brand Network enablement calendar, helping local teams adapt global content and campaigns for their audiences.
• Develop and distribute reusable social content, templates, and activation toolkits within established creative standards, with clear guidance for local adaptation.
• Coordinate social-content needs and planned campaign contributions with the global storytelling lead and local teams.

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• For full-time positions: medical, dental, and vision coverage; health care and dependent care flexible spending accounts; life insurance; disability insurance; accident insurance; adoption expense reimbursements; paid parental leave; and educational assistance.
• For Washington applicants: paid sick leave accrued at 0.077 PTO balance for every hour worked and eligibility to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior