Brand Manager Jobs

About The Position

Requirements

• Minimum 5 years of progressive experience in brand management and marketing, preferably in the beverage alcohol industry, or in luxury product.
• Completed Bachelor’s Degree in Marketing, Business or related from a recognized institution.
• Experience managing the creative process - strong instincts, creative and evaluative skills.
• Exceptional creative skills – writing and experience in creative development.
• Impeccable written and verbal communication skills.
• Attention to detail, ability to multi-task and taking initiative.
• High energy with an entrepreneurial drive to succeed.
• Ability to present ideas clearly and concisely.

Nice To Haves

• Formal wine education is an asset.

Responsibilities

• Establish and execute the strategic long-term direction for your portfolio of brands, completing ongoing competitive analysis, consumer insights and benchmarking for all brands.
• Lead brand positioning and architecture refinement leveraging market research and consumer insights.
• Set and execute the annual marketing calendar for your brands across all channels.
• Continuously evaluate current brand performance, market dynamics, competitive landscape, determine opportunities for innovation as well as SKU rationalization.
• Drive a deep understanding of consumer segments and messaging hierarchy for project initiatives.
• Be the brand and consumer expert of your portfolio, acting as a true business partner cross-functionally with all internal and distributor stakeholders to deliver on comprehensive multi-channel strategies.
• Day to day management of briefing process, and development of concepts and creative.
• Craft your brand’s strategies into wine-focused and compelling creative and digital concepts and head-turning copy.
• Deliver toolkits, accolades and communications needed for all channels to surpass their goals, including eCommerce, on-site needs and in-market.
• Manage marketing initiatives from concept through to execution ensuring all projects are on brief and meet the highest creative standards.
• Identify and implement innovative communication, promotional and public relations programs to deliver a competitive advantage.

Benefits

• Competitive compensation that recognizes individual and company performance.
• End of contract bonus plan
• Monthly Employee Wine Program
• Health and dental benefits
• Mental health plans with 24/7 access to a primary care physician via Lumino Health
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.