Brand & Marketing Manager
Demetres • Vaughan, ON107d • Onsite
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Brand & Marketing Manager - Demetres and Scooped
Demetres•Vaughan, ON
•Onsite
About The Position
Demetres, a premier dessert destination in Toronto founded in 1989 with 12 restaurant locations, 5 ice cream boutiques, and a growing retail CPG presence, is seeking a Marketing Manager. This role will oversee the marketing function for Demetres, Scooped by Demetres, and their CPG retail line. Reporting directly to leadership, the Marketing Manager will collaborate with a growing team and external creative partners to plan, execute, and measure various marketing initiatives, including seasonal campaigns, limited-time offers, influencer activations, and SEO. This is a high-ownership role where the individual will set the content calendar, manage brand voice, and act as the in-house authority on guest engagement across all platforms.
Requirements
- 4–7 years of marketing experience
- At least 2 years in a leadership or strategy role
- Strong creative instincts balanced with an analytical approach to campaign performance
- Experience with graphic design, an eye for visual identity
- Experience with social media strategy and content production for Instagram and TikTok
- Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)
- Experience managing or mentoring junior team members
- Access to reliable transportation to visit restaurant locations and attend off-site events
- Flexibility to occasionally work weekends and evenings depending on natural business needs
Responsibilities
- Develop and own the annual marketing strategy across Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream.
- Lead seasonal and campaign-level creative briefs from concept through execution, ensuring on-brand storytelling.
- Maintain and evolve distinct brand identities for Demetres and Scooped.
- Identify and execute earned media opportunities, including press pitches, partnership activations, and collaborations.
- Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands.
- Direct and collaborate with internal and external marketing resources on photo, video, and copy production.
- Build and manage an influencer and UGC program by identifying partners, briefing visits, and leveraging content.
- Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations.
- Drive website content strategy, including landing pages, FAQs, and seasonal campaign pages.
- Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, managing KPIs, budgets, and performance reporting.
- Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic.
- Collaborate cross-functionally with operations and R&D to align marketing with business priorities.
- Work with the in-store management team to drive local store marketing.
- Manage external vendors, including photographers, designers, and agencies.
- Report on marketing performance to leadership with clear metrics and strategic recommendations.
Benefits
- Competitive salary and benefits
- Working in a collaborative, creative environment
- Working for a brand that delivers happiness
- A healthy and flexible work life balance, with a supportive management team
- A growing, exciting, ever-changing company
- Unlimited ice cream
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
Job Search Resources
Career Resources
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