Brand Manager

Keurig Dr Pepper•Frisco, TX

66d•$96,800 - $150,000•Onsite

About The Position

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories. We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration®, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

Requirements

Bachelor’s Degree required; MBA is preferred
At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
A general manager mindset where you exhibit data influenced decision making and measurement
Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
Proven ability to operate in a fast-paced environment, reacting with urgency, agility, sound judgement and often without specific direction
Proven ability to manage through and lead change
Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
Proficient at flexing between strategic planning and tactical planning
Strong social first Brand experience a plus

Responsibilities

Drive the development of your brand’s strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our customers
Lead from the front and strategically allocate resources – both dollars and people – to achieve goals
Lead and partner with communications, insights, and commercial teams to identify growth opportunities, build plans and execute world class marketing programs
Own your brand’s integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from A-list agencies and media partners to deliver communications plans that penetrate culture.
Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise