Brand Manager

Pharmavite•Los Angeles, CA

2d•$117,000 - $216,000

About The Position

The Brand Manager develops and supports key business initiatives to bring the brand purpose and strategy to life and contribute to the achievement of Pharmavite's annual and long-term sales, market share and profit goals. This role will manage one or more core business segments ensuring the brand and offerings are relevant to our target consumers. Areas of focus include assortment optimization, pricing, new product commercialization, and market analysis (consumer, customer, competitor, collaborators, and climate).

Requirements

Bachelor’s degree required.
4+ years marketing management experience, preferably in a CPG environment
Knowledge and experience working across trade channels (Grocery, Drug, Mass, E-Commerce).
Strong brand strategy capabilities, including portfolio development and building equity
Proven ability to collaborate and lead in a matrixed organization
Strong analytical skills with experience in driving the P&L and delivering results based on syndicated data (Circana experience preferred) and consumer insights
General management mindset with experience managing brand financials, forecasts, and budgets
Fluency in brand, commercial, and campaign performance metrics (e.g., household penetration, velocity, share, ROAS)

Nice To Haves

Master’s (MBA) preferred
Prior experience as a people manager preferred
Experience with Amazon and other digital-native channels is strongly preferred.

Responsibilities

Communicating department goals and objectives and cascading them to others, ensuring workload is distributed appropriately to achieve goals and objectives.
Creating an energizing work environment that supports the Company’s high-performance culture while ensuring an efficient and flexible organization.
Coaching and developing others to reach business and career goals.
Shaping strategy to drive increased growth and profitability for segments led.
Executing the marketing strategies and tactics outlined in the Annual Operating Plan with optimal efficiency and effectiveness.
Leading the business analysis for segment(s) of responsibility, demonstrating strong command of key growth and share drivers including pricing/counts, packaging, claims, competition, consumer profile, consumption, profitability, etc., with a bias for driving action to optimize results.
Actively managing a segment portfolio utilizing Circana data as well as other quantitative/qualitative data, and reporting key findings along with developing recommendations and action plans to ensure the brand has a relevant, optimized assortment.
Leading commercialization and renovation efforts within segment(s) of responsibility.
Partnering cross-functionally with Sales, Finance, Regulatory/Legal, Analytics & Insights, Consumer Engagement, etc., to accomplish goals.