Senior Manager, Agency & Brand Partnerships
About The Position
Sallie Mae's Education Services team is launching a new predictive insights and commerce media network called Backpack Media. This network is designed to help brands reach consumers at pivotal life stages by leveraging Sallie Mae's trusted relationships with students and families. Backpack Media enables marketers to engage audiences based on what they are likely to need next, combining predictive insights with premium media environments to connect with consumers earlier in the decision journey with greater relevance and impact. The role is within a startup-like environment with the foundation of a trusted brand, and the company is assembling a founding commercial team to bring this vision to life.
Requirements
- 5+ years of sales experience in digital media, ad tech, data, or programmatic solutions.
- Strong, active network across agencies, trading desks, and brand marketers with direct influence on media investment decisions.
- Proven ability to build and grow relationships that translate into revenue.
- Track record of driving adoption of new or emerging products or solutions.
- Deep understanding of the programmatic ecosystem, including how data, targeting, and activation work together.
- Ability to translate complex data and product capabilities into clear commercial narratives.
- Strong communication skills with experience engaging senior client stakeholders.
- Self-directed, adaptable, and comfortable operating in fast-moving environments.
Responsibilities
- Activate and expand relationships across agency and brand partners to introduce Backpack Media and unlock new revenue opportunities.
- Lead commercial engagements from initial conversation through deal structure and execution.
- Secure new partnerships while growing existing relationships across priority accounts.
- Translate Backpack Media’s predictive insights and life stage intelligence into clear and compelling value for clients.
- Structure and execute programmatic and managed service campaigns aligned to client objectives.
- Help establish Backpack Media’s presence within agencies and brands by shaping how the company goes to market.
- Partner closely with Product, Data Science, Marketing, and Operations to deliver strong outcomes and inform future strategy.
- Represent Backpack Media externally and build credibility within the broader advertising ecosystem.
Benefits
- Competitive base salaries
- Bonus incentives
- Generous PTO
- Floating Holidays
- 12 Federal Holidays observed
- Support for financial-well-being and retirement
- 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
