Brand Manager, Industry Partners

ANDMORE Careers•Atlanta, GA

About The Position

The Brand Manager, Industry Partners owns ANDMORE’s marketing for The Inspired Home Show and Casual Market Atlanta. The role builds each show’s annual marketing plan and manages the day-to-day marketing relationship with the International Housewares Association (IHA) and the International Casual Furnishings Association (ICFA). It coordinates content, creative, email, web, growth, and experience teams to deliver marketing that reflects each show’s brand, priorities, and objectives while supporting ANDMORE’s broader business goals. The role leads ANDMORE’s marketing for The Inspired Home Show’s move to Atlanta, building toward its debut at Winter Atlanta Market in January 2028, and manages the show’s marketing annually after its debut. It also develops year-round strategies supporting ICFA’s open-daily business. The position maintains association sponsorship and membership marketing deliverables, reports campaign performance, and makes recommendations for optimization.

Requirements

At least 5 years in brand marketing, integrated marketing, agency account management, or trade show and event marketing.
Provide writing samples demonstrating the ability to adapt messaging across brands, audiences, and channels.
Experience managing external stakeholders with approval rights over work.
Ability to read campaign performance data and make clear recommendations.
Working knowledge of project management, email marketing, and CMS tools.
Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
Ability to travel to markets and events, including evenings and weekends during market cycles, and to move through large market campuses.

Nice To Haves

Experience in wholesale markets, trade shows, housewares, home furnishings, or gift.

Responsibilities

Build and own annual marketing plans for The Inspired Home Show and Casual Market Atlanta, tied to buyer attendance, exhibitor results, and business goals.
Write campaign briefs, key messages, and FAQs; brief channel teams; and track calendars, approvals, and dependencies through delivery.
Align each show’s marketing plan with the Atlanta Market calendar so co-located campaigns reinforce each other rather than compete for buyers and channels.
Develop year-round marketing strategies supporting ICFA’s open-daily business, including brand visibility, exhibitor promotion, and buyer engagement between markets.
Manage joint marketing programs with association partners.
Serve as ANDMORE Marketing’s day-to-day lead with IHA and ICFA, establishing appropriate regular touchpoints to align priorities, gather objectives and feedback, coordinate reviews and approvals, share updates, and keep plans and deliverables moving forward.
Represent Marketing at partner planning meetings and committees.
Report campaign performance to internal and association stakeholders before and after each Market, with recommendations for optimization during and after the cycle.
Maintain ANDMORE’s master tracker of association memberships and sponsorships, including deliverables, due dates, and internal owners.
Brief Creative on sponsorship ads and logo deliverables ahead of deadlines.
Build market toolkits that buying groups and associations can share with their members.
Ensure marketing deliverables for existing association relationships land on time and on brand; existing owners retain the relationships and budgets.
Support cross-functional marketing priorities and perform other duties as needed.