Brand Manager, Campaign

NICE•Hoboken, NJ

1d•Hybrid

About The Position

NiCE is seeking a creative, strategic, results-driven Brand Campaign Manager to plan, build, and launch integrated brand campaigns that elevate awareness, strengthen preference, and reinforce NiCE’s position as a leader in AI-powered customer experience. The role turns the company’s brand platform and messaging into compelling campaigns across paid, owned, and earned media for enterprise and C-level audiences. The Brand Campaign Manager leads campaigns from planning and creative briefing through launch, measurement, and optimization. The role partners with Creative and Design, Product Marketing, Demand Generation, Field Marketing, Social, PR, Analyst Relations, and external agencies, while coordinating with global and regional teams. It also manages campaign budgets, timelines, resources, agency and vendor relationships, and uses data and AI tools to improve campaign effectiveness. The position follows NICE-FLEX, a hybrid model with two days working from the office and three days working remotely each week.

Requirements

2–5 years of experience in brand marketing, integrated campaign management, or marketing communications, ideally in B2B technology, SaaS, or AI.
Bachelor’s degree in Marketing, Communications, Business, a related field, or equivalent work experience.
Proven track record of planning and launching integrated, multi-channel brand campaigns that delivered measurable awareness and engagement results.
Strong creative judgment and experience writing creative briefs and partnering with creative teams and agencies.
Strong program and project management skills, including managing multiple campaigns, deadlines, and stakeholders simultaneously.
Analytical mindset and experience defining KPIs, measuring campaign performance, and turning data into actionable insights.
Strong communication, collaboration, and stakeholder management skills, with the ability to influence across global, cross-functional teams.
Resiliency and ability to thrive in a fast-paced, complex, and changing environment.
Experience managing campaign budgets and agency or vendor relationships.

Nice To Haves

Experience marketing AI, customer experience (CX), contact center, or enterprise cloud technologies.
Experience supporting a rebrand, brand launch, or large-scale global campaign in a matrixed organization.
Hands-on experience using generative AI tools in campaign development.
Familiarity with paid media, out-of-home, social, and brand measurement or brand lift studies.

Responsibilities

Develop and own integrated brand campaign plans that translate the NiCE brand platform, positioning, and messaging into campaign objectives, audiences, and channel strategies.
Align campaign priorities with company goals, product launches, industry events, and NiCE flagship events in partnership with brand, marketing, and business leaders.
Lead end-to-end campaign execution, from briefing through launch and optimization, across digital and social, paid media, out-of-home, video, web, events, and thought leadership.
Write creative briefs and partner with Creative and Design teams and external agencies to develop on-brand concepts, assets, and messaging.
Ensure campaign touchpoints follow NiCE brand standards, visual identity, and tone of voice.
Coordinate with Product Marketing, Demand Generation, Field Marketing, Social, PR, and Analyst Relations to support consistent messaging and campaign activation across regions.
Provide regional and field teams with campaign toolkits and guidance for localizing and amplifying campaigns.
Support internal brand activation and employee advocacy programs.
Define campaign KPIs and track reach, impressions, engagement, share of voice, brand awareness, and contribution to pipeline; share insights and recommendations with marketing leadership.
Manage campaign budgets, timelines, and resources to support return on investment.
Manage agency and vendor relationships, including scopes of work, deliverables, quality, and budget tracking.
Use AI tools and data insights to accelerate campaign development, test ideas, and improve campaign effectiveness.