Brand Manager, Campaign

NICE•Hoboken, NJ

2d•Hybrid

About The Position

NiCE is seeking a creative, strategic, and results-driven Brand Campaign Manager to bring the NiCE brand to life in the market. The role plans, builds, and launches integrated brand campaigns to elevate awareness, strengthen preference, and reinforce NiCE’s position as an AI leader in customer experience. It translates the brand platform and messaging into compelling campaigns across paid, owned, and earned media for enterprise and C-level audiences. The Brand Campaign Manager leads campaign strategy and execution from briefing through launch and optimization, partnering with Creative and Design, Product Marketing, Demand Generation, Field Marketing, Social, PR, Analyst Relations, regional teams, and external agencies. The role also supports internal brand activation and employee advocacy, measures campaign effectiveness, manages budgets and vendor relationships, and uses AI tools and data insights to improve campaign outcomes. NICE-FLEX is a hybrid model with two days working from the office and three days working remotely each week.

Requirements

2–5 years of experience in brand marketing, integrated campaign management, or marketing communications; ideally in B2B technology, SaaS, or AI.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
Proven track record of planning and launching integrated, multi-channel brand campaigns that delivered measurable awareness and engagement results.
Strong creative judgment and experience writing creative briefs and partnering with creative teams and agencies.
Strong program and project management skills, including managing multiple campaigns, deadlines, and stakeholders simultaneously.
Analytical mindset and experience defining KPIs, measuring campaign performance, and turning data into actionable insights.
Strong communication, collaboration, and stakeholder management skills, including the ability to influence global, cross-functional teams.
Resiliency and ability to thrive in a fast-paced, complex, and changing environment.
Experience managing campaign budgets and agency or vendor relationships.

Nice To Haves

Experience marketing AI, customer experience (CX), contact center, or enterprise cloud technologies.
Experience supporting a rebrand, brand launch, or large-scale global campaign in a matrixed organization.
Hands-on experience using generative AI tools in campaign development.
Familiarity with paid media, out-of-home, social, and brand measurement or brand lift studies.

Responsibilities

Develop and own integrated brand campaign plans aligned with NiCE’s brand platform, positioning, messaging, company goals, product launches, and key events.
Lead end-to-end campaign execution, from briefing through launch and optimization, across digital and social, paid media, out-of-home, video, web, events, and thought leadership.
Write creative briefs and partner with Creative and Design teams and external agencies to develop on-brand concepts, assets, and messaging.
Ensure campaign touchpoints adhere to NiCE brand standards, visual identity, and tone of voice.
Coordinate with Product Marketing, Demand Generation, Field Marketing, Social, PR, and Analyst Relations to support consistent messaging and coordinated regional activation.
Provide regional and field teams with campaign toolkits and guidance for localization and amplification.
Support internal brand activation and employee advocacy programs.
Define campaign KPIs and track reach, impressions, engagement, share of voice, brand awareness, and pipeline contribution; share insights and recommendations with marketing leadership.
Manage campaign budgets, timelines, and resources to deliver return on investment.
Manage agency and vendor relationships, including scopes of work, deliverables, quality, and budget tracking.
Use AI tools and data insights to accelerate campaign development, test ideas, and improve campaign effectiveness.