Creative Director, Brand & Campaign

Bose Corporation•New York, NY

1d•$180,900 - $248,775

About The Position

Bose is seeking a Creative Director, Brand & Campaigns to define and evolve the company’s visual identity and brand expression. The role will establish a distinctive, consistent way for Bose to show up across product launches, campaigns, experiences, and cultural activations. It will lead creative concepting and development for major product photography and video, translating product innovation, design, and new color collections into work that builds desire and strengthens the brand. The Creative Director will guide how Bose’s identity is applied across live experiences, events, partnerships, talent seeding, packaging, retail and other physical environments. The role will also lead advertising, experiential, and integrated work that brings Bose’s broader brand platform to life in culturally relevant and emotionally resonant ways. The successful candidate will pair a sophisticated visual point of view and deep product and brand storytelling experience with the ability to establish creative systems and produce distinctive, consistently executed work. The position leads and develops multidisciplinary creative teams, sets a high standard of craft, and collaborates with internal teams, agencies, and external partners. Applicants must submit a portfolio showing creative leadership, strategic thinking, and executed work; a portfolio link should be included with the resume or application, with a password supplied for protected portfolios.

Requirements

Submit a portfolio highlighting creative leadership, strategic thinking, and executed work.
Include a portfolio link on the resume or application; provide the password if the portfolio is password-protected.

Responsibilities

Own and evolve Bose’s global visual identity, including its creative principles, design language, and visual systems.
Establish a differentiated creative direction across photography, film, motion, graphic design, typography, color, composition, and art direction.
Develop and maintain brand creative guidelines that support internal teams and external partners while enabling creative ambition.
Ensure Bose’s brand is recognizable, coherent, and elevated across consumer touchpoints.
Lead concepting, art direction, and production of global product photography and video content.
Define visual stories for major product launches, seasonal moments, and new color collections.
Translate product design, technology, and innovation into emotionally compelling creative work.
Select and direct photographers, directors, designers, stylists, and production partners.
Set creative direction for applying Bose’s identity across experiences, partnerships, events, retail environments, talent seeding, and physical brand expressions.
Guide the design of seeding kits, packaging, installations, event environments, and partnership activations.
Provide senior creative leadership and decision-making across internal teams, agencies, and external collaborators.
Maintain a consistent standard of craft while adapting executions to their audience, partner, and cultural context.
Lead video, experiential, and integrated creative work that builds and expresses Bose’s brand platform.
Translate brand strategy into concepts, narratives, and consumer experiences.
Develop work that demonstrates the emotional and cultural power of sound and reinforces Bose’s authority in audio.
Identify creative formats and opportunities across film, content, live experiences, and cultural moments.
Connect product storytelling and brand storytelling as one creative system.
Lead, mentor, and develop multidisciplinary teams across art direction, design, and creative development.
Foster high standards, constructive critique, experimentation, and creative ambition.
Build relationships across Brand, Product, Partnerships, Experiential, Communications, and Marketing.
Represent a clear creative point of view with senior leaders, agency partners, and external collaborators.