Director of Marketing, Brand & Creative

GEICO•New York City, NY

1d•Hybrid

About The Position

GEICO is seeking a leader to oversee creative, content, and brand management for its Masterbrand and product value propositions. The role manages a team of creative and content professionals and external creative agency partners, and is accountable for the operating rigor behind creative work, including briefs, budgets, standards, milestones, and KPIs. The Director partners with Strategy/Product, Media, Data and Analytics, and Marketing Analytics teams to connect creative output to business objectives, establish testing frameworks, optimize performance, and apply learnings to future work. This role combines creative judgment with analytical and operational leadership. It contributes to an evolving marketing organization by shaping brand and creative processes and ways of working. The position is hybrid, with an expectation of working in the office three times per week. Preferred locations are within commuting distance of New York City or Washington, D.C. The role may involve up to 25% additional travel for productions, agency meetings, and other business travel; business travel expenses are covered.

Requirements

10 or more years of experience in brand and creative marketing, including at least 3 years in a leadership role.
Experience in a conversion-driven service business, such as financial services, insurance, SaaS, or banking, where success depends on acquiring and retaining customers; CPG or physical product marketing experience is not a substitute for this context.
Experience managing a team of creative and content professionals and delivering high-quality work.
Experience working with external creative and media agency partners, including scoping work and building statements of work.
Strong understanding of content production across broadcast, social, digital, and experiential media.
Experience managing large-scale programs across B2B and B2C activations.
Strong analytical and problem-solving skills, with experience using data, testing, and performance results to inform creative and strategic decisions.
Experience with digital marketing channels, especially paid and owned social media.
Ability to manage multiple projects simultaneously and meet tight or evolving deadlines.
Comfort using AI tools such as Claude or Copilot to support briefing, analysis, and day-to-day workflows.
Bachelor's degree in marketing, business, or a related field.

Nice To Haves

Insurance category experience.
Experience stewarding a long-running, iconic brand or campaign platform across many executions.
Experience building testing and creative-optimization frameworks with analytics partners.
Experience integrating new functions or establishing new operating models within a marketing organization.
Familiarity with emerging creative and production technologies, including AI-assisted content production.

Responsibilities

Drive creative excellence by evaluating the quality, efficiency, and effectiveness of output.
Drive operational and executional excellence across creative initiatives.
Establish procedural expectations, standards, milestones, and measurable KPIs in project plans.
Develop and govern ways of working and operating principles.
Lead post-mortem discussions with stakeholders and provide department leadership with summaries of learnings and actionable next steps.
Develop and manage content production budgets, seeking ways to maximize the impact of investments.
Identify opportunities to leverage work beyond the scope of individual projects.
Produce briefs and identify opportunities to communicate and amplify the GEICO Masterbrand and product value propositions in support of profitable growth and market share gains.
Partner with Strategy/Product and Media leads to align creative output with business objectives and allowable spend, and to strengthen brand health.
Apply understanding of growth sources, product positioning, competitive advantages, and success drivers and barriers to strategy and creative work.
Contribute to the design of market research that supports strategy recommendations.
Monitor industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations.
Partner with Data and Analytics leads to establish testing frameworks and identify opportunities to iterate and improve content performance.
Connect content performance to business outcomes where possible and develop hypotheses and recommendations for future optimization.
Set a vision for successful Marketing Strategy implementation and work with Marketing Analytics to identify and track appropriate KPIs.
Manage external creative agency relationships, set and track business objectives, and hold agency partners accountable.
Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
Manage, motivate, and mentor creative and content professionals, supporting performance goals and high-quality work.