Director Creative Marketing

OSF HealthCare•Peoria, IL

About The Position

The Creative Director, Marketing leads the strategic development, execution, and governance of creative solutions that advance OSF HealthCare marketing, communication, and brand objectives. The role provides leadership for the Creative Services team and develops compelling, audience-centered creative strategies that strengthen brand equity, support organizational priorities, and drive measurable results. The Creative Director partners with stakeholders across the Ministry to ensure consistent and effective brand experiences across digital, print, multimedia, and emerging channels while fostering innovation, operational excellence, and creative quality.

Requirements

  • Bachelor’s degree in graphic design, visual arts, advertising, marketing, communications, media, or a related field.
  • Ten years of progressive experience in creative services, advertising, branding, marketing, communications, or a related field.
  • Five years of leadership experience managing creative professionals, cross-functional teams, or agency relationships.
  • Excellent interpersonal and communication skills.
  • Solid computer skills, including proficiency with Microsoft software.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Demonstrated expertise in brand strategy, creative leadership, storytelling, and integrated marketing communications.

Nice To Haves

  • Master's degree in marketing, communications, business administration, design, or a related field.
  • Experience within healthcare or another highly regulated industry.
  • Experience implementing AI-enabled creative tools and innovation strategies.

Responsibilities

  • Lead the strategic development, execution, and governance of creative solutions that advance marketing, communication, and brand objectives.
  • Provide leadership for the Creative Services team.
  • Develop audience-centered creative strategies that strengthen brand equity, support organizational priorities, and drive measurable results.
  • Partner with stakeholders across the Ministry to ensure consistent and effective brand experiences across digital, print, multimedia, and emerging channels.
  • Foster innovation, operational excellence, and creative quality.

Benefits

  • Comprehensive and market-competitive total rewards package, including benefits, compensation, recognition, and well-being offerings.
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