Marketing, Community & Creative Services Director

Hubbard Broadcasting•Rochester (MN), MN

22h

About The Position

The Marketing, Community & Creative Services Director leads KAAL’s community outreach and engagement initiatives, manages the station’s Creative Services function and brand, and develops marketing strategies to strengthen the station’s market presence and audience growth. The role builds relationships with local organizations, coordinates community events and station initiatives, and represents KAAL in the community. The director oversees promotional campaign development and execution across broadcast, digital, social, streaming, and community channels. Responsibilities include managing creative workflows and budgets, producing promotional materials and video projects, partnering with News, Sales, and Digital teams, and tracking campaign performance and audience engagement. The position also manages contests, viewer engagement initiatives, promotional partnerships, and content for newsletters, websites, social media, and public communications. The role requires flexible hours, including evenings and weekends as needed for community events and station activities. A valid driver’s license, reliable transportation, and a safe driving history as determined by the Company are required; the driving record will be checked.

Requirements

Two or more years of experience in marketing, creative services, community relations, event management, media, or a related field.
Strong writing, communication, and project management skills.
Ability to shoot video and edit projects.
Demonstrated ability to manage multiple projects and deadlines simultaneously.
Experience building relationships with community organizations and stakeholders.
Proficiency with social media platforms and Microsoft Office applications.
Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.
Valid driver’s license and reliable transportation.
Must have a safe driving history as determined by the Company; driving record will be checked.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or a related field preferred.
Experience in television broadcasting, media, advertising, or marketing.
Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, Illustrator, and After Effects.
Experience coordinating community events, sponsorships, and marketing campaigns.
Passion for local news, storytelling, audience engagement, and community service.

Responsibilities

Plan, coordinate, and execute station community outreach initiatives, partnerships, and events.
Serve as KAAL’s primary liaison with local nonprofits, civic organizations, schools, businesses, and community groups.
Develop and maintain strategic partnerships that enhance KAAL’s visibility and community impact.
Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
Coordinate station initiatives such as food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
Represent KAAL at community events and maintain a professional, positive station presence.
Collaborate with News leadership to identify and promote community-focused stories and initiatives.
Manage the station’s Creative Services function and ensure consistent execution of KAAL’s brand across platforms.
Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
Maintain brand standards and consistent messaging throughout station communications.
Manage creative project workflows, production calendars, deadlines, and promotional priorities.
Coordinate photography, video production, talent appearances, and promotional shoots.
Partner with News, Sales, and Digital teams on marketing campaigns that support audience engagement and revenue opportunities.
Oversee creation of station collateral, including banners, flyers, signage, presentations, advertisements, and branded materials.
Track and evaluate promotional campaign performance and audience engagement metrics.
Manage the department, including budgeting and planning.
Develop and execute marketing strategies to strengthen KAAL’s market presence and audience growth.
Coordinate station marketing campaigns across broadcast, digital, social, streaming, and community channels.
Manage station contests, viewer engagement initiatives, and promotional partnerships.
Develop content and messaging for newsletters, websites, social media platforms, and public communications.