Creative Services Director

Hearst•Palm Beach Gardens, FL

3d•Onsite

About The Position

WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach, Florida, is seeking a Creative Services Director to lead and develop research-driven marketing campaigns that connect the station’s brand with audiences across television, digital, social, paid media, and streaming. The director will use strategy, vision, creativity, and current marketing trends to elevate the look and feel of the station while managing multiple projects simultaneously. The role leads and inspires an award-winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer, and two promotional producers. The position requires working in the office five days a week and occasionally outside regular hours during severe weather or breaking news. The director will also represent the station at community functions or meetings and oversee promotional inventory and the department budget.

Requirements

3–5 years of experience in station marketing, promotion, or brand management.
Creativity, compelling writing ability, and the ability to use research to meet station goals.
Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit, and ENPS.
Ability to conceive and critique creative concepts and graphic designs for internal and external station branding.
Ability to collaborate and communicate meaningfully with news staff and interdepartmental station personnel.
Valid driver’s license; hiring is contingent on a good driving record.

Nice To Haves

College degree or equivalent work experience.
Related military experience will be considered.

Responsibilities

Create, lead, and implement brand marketing for WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach.
Manage production of image, sweeps, and special event campaigns across all platforms.
Identify multi-platform strategies to increase brand awareness and ratings for all stations.
Oversee the creative team’s production of station, news, and weather image campaigns; targeted special reports; daily topicals; digital and streaming content; programming; and special event campaigns across platforms.
Provide inspiration and strategic direction to develop the creative team’s skills.
Manage the production and posting of targeted social media marketing.
Collaborate on, manage, and execute outside media advertising efforts.
Liaise with the network, syndicators, and the Director of Community Affairs on local community partners and promotional activities.
Attend outside community functions or meetings.
Manage television promotional inventory on WPBF 25, digital platforms, Very Local West Palm Beach, Estrella TV West Palm Beach, and MeTV.
Develop and monitor the annual department budget and expenses.