Creative Director, Marketing Campaigns Boys
About The Position
MGA Entertainment is seeking an imaginative, strategic, and results-driven Creative Director to lead visual brand storytelling and campaign creative execution across Armorsaurs, CarTuned, Tataba, and Hyojo, with an emphasis on trend-driven collectibles and emerging collector culture. As part of Creative Shared Services, this role collaborates across departments to translate brand strategies into campaigns, content, and experiences from concept through delivery, supporting brand affinity and business objectives across digital, social, broadcast, retail, and experiential channels. The role calls for a distinctive creative point of view, hands-on design expertise, and understanding of action play, character-driven entertainment, vehicle culture, sports, and collectibles. The Creative Director translates emerging trends into original, brand-right campaigns for kids, Gen Z, and adult collectors, and establishes visual direction for sets, photography, and cinematic or motion content. Success depends on close collaboration with Brand, PR, Product Development, Operations, Retail, and other stakeholders to align cultural insights, product priorities, launch timing, and execution.
Requirements
- 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
- A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
- Experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories.
- Strong understanding of trend-driven collectibles and collector communities, and demonstrated ability to translate cultural insights and emerging aesthetics into relevant campaigns.
- Strong knowledge of sports and sports culture, with the ability to identify creative opportunities across action brands, vehicles, and trend-driven collectibles.
- Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives.
- Ability to translate brand strategy and product innovation into compelling creative across multiple channels.
- Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations.
- Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling.
- Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
- Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
- Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
- Excellent presentation, communication, collaboration, and organizational skills.
- Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.
Responsibilities
- Lead creative development from concept through execution for integrated campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo.
- Develop campaign concepts, narratives, and visual direction that express brand positioning, communicate product benefits, support business goals, and build cultural relevance.
- Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns that build excitement around character introductions, series launches, reveals, and product drops.
- Apply knowledge of action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to create relevant work.
- Use knowledge of sports, athletes, teams, and fan communities to inform campaign concepts and storytelling where appropriate.
- Establish creative direction for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition.
- Partner with Product Development to understand product features and translate them into demonstrations, product imagery, and memorable creative moments.
- Partner with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling.
- Lead, inspire, and develop designers, copywriters, producers, and content creators through clear direction, feedback, and high standards for craft.
- Build partnerships with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders.
- Develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, as well as broadcast, email, print, retail, and e-commerce assets.
- Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other brand touchpoints.
- Maintain each brand’s distinct voice and visual identity while introducing fresh, culturally relevant creative expression.
- Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management teams to deliver within agreed budgets and deadlines.
- Track trends and communities across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collectibles; use audience feedback and campaign performance to inform future work.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
