Director of Marketing, Brand & Creative
About The Position
GEICO is seeking a leader to oversee creative, content, and brand management for its Masterbrand, balancing brand strength with measurable business growth. The role manages a team of creative and content professionals and external creative agency partners, and owns the operating discipline behind creative work, including briefs, budgets, standards, milestones, and KPIs. The Director works closely with Strategy/Product, Media, and Data and Analytics teams to align creative with business objectives, develop testing frameworks, connect content performance to outcomes, and apply learnings to future work. This role combines creative judgment with analytical rigor and offers the opportunity to shape brand and creative operations as GEICO integrates new functions and develops new ways of working. It is hybrid, with an expectation of working in the office three times per week. Preferred locations are commutable NYC or D.C. areas. Travel of up to 25% may be required for productions, agency meetings, and other business travel; business travel expenses are covered.
Requirements
- 10 or more years of experience in brand and creative marketing, including at least 3 years in a leadership role.
- Background in a conversion-driven service business, such as financial services, insurance, SaaS, or banking, where success depends on acquiring and retaining customers; CPG or physical product marketing experience is not a substitute for this context.
- Experience managing a team of creative and content professionals and delivering high-quality work.
- Experience managing external creative and media agency partners, including scoping work and developing statements of work.
- Strong understanding of production across broadcast, social, digital, and experiential media.
- Experience managing large-scale programs across B2B and B2C activations.
- Strong analytical and problem-solving skills, with experience using data, testing, and performance results to inform creative and strategic decisions.
- Experience with digital marketing channels, especially paid and owned social media.
- Ability to manage multiple projects simultaneously and meet tight or evolving deadlines.
- Comfort using AI tools such as Claude or Copilot to support briefing, analysis, and everyday workflows.
- Bachelor's degree in marketing, business, or a related field.
- Ability to communicate creative decisions and test results as clear recommendations to senior leaders.
- Experience developing creative and content teams and maintaining a high standard for craft.
Nice To Haves
- Insurance category experience.
- Experience stewarding a long-running iconic brand or campaign platform across many executions.
- Experience developing testing and creative-optimization frameworks with analytics partners.
- Experience integrating new functions or establishing new operating models within a marketing organization.
- Familiarity with emerging creative and production technologies, including AI-assisted content production.
Responsibilities
- Lead creative excellence by evaluating the quality, efficiency, and effectiveness of creative output.
- Drive operational and executional excellence across creative initiatives.
- Establish procedural expectations, standards, milestones, and measurable KPIs for project plans.
- Develop and govern ways of working and operating principles.
- Lead post-mortem discussions with stakeholders and summarize learnings and actionable next steps for department leadership.
- Develop and manage content production budgets, maximizing the impact of investments and finding opportunities to extend work beyond individual project parameters.
- Produce briefs and identify opportunities to communicate and amplify the GEICO Masterbrand and product value propositions to customers, supporting profitable growth and market share gains.
- Partner with Strategy/Product and Media leads to align creative output with business objectives and allowable spend while strengthening brand health.
- Apply knowledge of growth sources, product positioning, competitive advantages, and success factors to strategy and creative recommendations.
- Contribute to market research design to inform strategy recommendations.
- Monitor industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations.
- Partner with Data and Analytics leads to establish testing frameworks and content iteration opportunities.
- Connect content performance to business outcomes where possible and develop hypotheses and recommendations for future optimization.
- Define success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track KPIs.
- Manage external creative agency relationships, set and track objectives, and hold agency partners accountable.
- Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
- Manage, motivate, and mentor creative and content professionals, ensuring they meet performance goals and deliver high-quality work.
Benefits
- Competitive pay and benefits.
- Flexibility to support well-being and future needs.
- Personalized development programs, mentorship, and certification assistance.
- Business travel expenses covered.
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What This Job Offers
Job Type
Full-time
Career Level
Director
