Senior Creative Director, Brand Voice

The Chosen•Midlothian, TX

About The Position

The Senior Creative Director shapes and elevates creative direction across 5&2 Studios. Combining creative judgment, business acumen, and leadership, this role guides multidisciplinary teams in developing cohesive work that connects with fans and advances organizational goals. Reporting to the President, the Senior Creative Director leads creative direction for major campaigns, programs, and brand initiatives, ensuring excellence and consistency across copy, design, video, and brand storytelling. The role establishes creative standards, develops creative leaders, and oversees the quality and effectiveness of work across assigned portfolios. Although the role has a primary area of expertise, it requires creative leadership across disciplines and collaboration with other Senior Creative Directors to maintain a cohesive vision and strengthen the broader creative organization. The work is expected to be authentic, intimate, disruptive, and playful, and to serve fans with excellence and care.

Requirements

Approximately 12+ years of progressive experience in creative development and direction.
A distinguished portfolio demonstrating creative leadership across major brands, integrated campaigns, and multiple creative disciplines.
Proven experience leading multidisciplinary creative teams and developing creative managers and senior talent.
Ability to establish creative direction across copy, design, video, and brand storytelling, regardless of primary specialty.
Strong strategic thinking and business acumen, including the ability to connect creative decisions to organizational objectives and audience needs.
Experience overseeing multiple complex campaigns, programs, or creative portfolios simultaneously.
Ability to gain trust and influence senior executives, communicate creative vision, and navigate complex stakeholder environments.
Experience managing creative resources and developing talent.
Financial acumen and a history of owning budget decisions.
Sound judgment, decision-making, communication, and leadership skills.
Experience collaborating with agencies, production partners, and external creative teams.
Curiosity about and respect for the Christian faith landscape, including its audiences, language, traditions, and stories.
Passion for the mission of 5&2 Studios and a Fan First mindset.

Nice To Haves

Experience in entertainment, media, consumer brands, or an agency environment.

Responsibilities

Establish and lead creative direction for major campaigns, programs, and brand initiatives, aligning work with organizational strategy, brand positioning, and fan objectives.
Direct and evaluate multidisciplinary work across copy, design, video, and brand storytelling, maintaining high standards of creative excellence.
Translate business objectives, audience insights, and marketing strategy into creative approaches that guide teams from concept through execution.
Make significant creative decisions, provide clear direction, and resolve complex creative challenges.
Present and advocate for creative concepts, recommendations, and strategic direction with senior leadership and executive stakeholders.
Steward 5&2 Studios brands and ensure work reflects their identities, values, and storytelling standards.
Guide the application and evolution of brand voice, visual identity, messaging, and creative standards across campaigns and fan touchpoints.
Partner with executive and functional leadership to shape creative strategies supporting organizational priorities and fan engagement.
Evaluate emerging creative opportunities, formats, and approaches, and recommend ways to strengthen brand expression and audience connection.
Partner with leaders across Marketing, Social, Video, Distribution, Gifts, and Finance.
Collaborate with senior leadership to align creative strategy and execution with broader business objectives.
Lead creative discussions and presentations with executive stakeholders to build alignment.
Guide relationships with external agencies, production partners, and other strategic collaborators.
Represent the creative function in cross-functional planning and decision-making.
Establish expectations for creative quality, accountability, performance, and professional development.
Coach and develop creative managers, strengthening their leadership, decision-making, and delivery of high-quality work.
Oversee creative assignments and resource allocation across assigned teams, balancing priorities, capabilities, and business needs.
Foster a culture of creative excellence, collaboration, ownership, and continuous improvement.
Identify talent and organizational capability needs and partner with leadership on staffing, development, and team structure.
Partner with the PMO and functional leadership to establish scalable creative processes, standards, and ways of working.
Contribute to creative resource planning, staffing recommendations, and budget management within assigned areas.
Establish creative decision-making and review practices within the Brand Creative team that support quality, efficiency, and accountability.
Evaluate team performance, creative effectiveness, and operational challenges, identifying opportunities for improvement.
Champion innovation, emerging technologies, and new creative approaches that strengthen the quality and impact of the work.