Senior Manager, Brand Voice & Creative

The Institute of Internal Auditors•Lake Mary, FL

2h•Hybrid

About The Position

The Institute of Internal Auditors (IIA) is seeking a Senior Manager, Global Brand Voice & Creative to lead the development and execution of its global brand voice, messaging strategy, and creative content across digital and traditional marketing channels. This hands-on leadership role combines writing, storytelling, creative strategy, and team leadership, with responsibility for setting brand voice standards and personally developing high-impact copy for marketing campaigns, websites, email communications, and digital experiences. The role translates complex professional and technical information into clear, engaging, audience-focused, conversion-oriented messaging. It spans brand and content strategy, demand generation and lifecycle marketing, digital campaigns, creative operations, and brand governance. The Senior Manager will work across teams and with senior leaders to align communications with audience needs and organizational objectives, optimize content using audience insights and performance data, and guide a multidisciplinary creative team. The position is full-time and exempt, located in Lake Mary, Florida, with a hybrid work arrangement. The IIA describes itself as a global, mission-driven organization advancing the internal audit profession through education, advocacy, certifications, standards, and professional resources. Its stated values are People First, Integrity, Collaboration, Accountability, and Innovation.

Requirements

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent professional experience.
At least 8 years of progressive experience in copywriting, brand voice, editorial direction, content design, or creative leadership, with significant hands-on writing responsibilities.
A strong portfolio demonstrating original writing, brand storytelling, digital marketing content, UX writing, and demand-generation campaigns.
Experience developing and managing brand voice guidelines, messaging frameworks, and editorial standards.
Hands-on experience creating lifecycle marketing campaigns, personalized email journeys, lead-generation content, landing pages, nurture campaigns, and account-based marketing communications.
Experience developing content across websites, social media, paid digital advertising, email, search, video, and integrated marketing channels.
Strong understanding of audience segmentation, customer journeys, conversion optimization, content testing, and marketing performance.
Exceptional writing, editing, communication, storytelling, and presentation skills.
Experience leading multidisciplinary creative teams and managing agency or freelance partners.
Strong project management, stakeholder collaboration, and organizational skills.

Nice To Haves

Experience with professional associations, membership organizations, credentialing bodies, professional education, or global mission-driven brands.
Experience supporting rebranding, brand modernization, or digital transformation initiatives.
Familiarity with CRM, marketing automation, CMS, personalization, and analytics platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or comparable tools.
Knowledge of UX writing, content design, SEO, accessibility, audience research, and omnichannel marketing.
Experience developing messaging for global audiences while maintaining consistent brand standards.

Responsibilities

Develop and maintain The IIA's global brand voice, messaging architecture, editorial guidelines, and tone-of-voice standards.
Write, edit, and oversee brand narratives, marketing campaigns, executive communications, website copy, and digital experiences.
Translate complex professional and technical information into clear, compelling, audience-focused messaging.
Create brand voice guidelines, templates, and training to support consistent communications across teams and external partners.
Provide creative and editorial direction for major brand and marketing initiatives.
Lead messaging and copy development throughout the customer journey, from awareness and acquisition through nurturing, conversion, onboarding, retention, and advocacy.
Develop personalized email campaigns, automated nurture journeys, landing pages, lead-generation content, and account-based marketing communications.
Partner with Marketing, Digital, Membership, Learning, Certification, and Sales teams to align messaging with audience needs and business objectives.
Apply UX writing and content design principles to improve website experiences, customer journeys, and conversion opportunities.
Use audience insights, campaign analytics, and testing to optimize messaging and engagement.
Guide brand voice and content across social media, paid advertising, websites, email, search, video, and integrated marketing campaigns.
Develop creative concepts, messaging frameworks, campaign briefs, and calls to action that support engagement and conversion.
Ensure content reflects brand standards, accessibility best practices, SEO principles, and audience expectations.
Collaborate with channel owners to evaluate content performance and improve campaign effectiveness.
Lead, mentor, and develop a multidisciplinary creative team, including writers, designers, and production professionals.
Manage agency and freelance partnerships, creative workflows, content reviews, and project priorities.
Establish quality standards and processes that support efficient, consistent creative execution.
Partner with senior leadership to strengthen brand positioning, creative strategy, and messaging effectiveness.
Present creative recommendations, brand initiatives, and performance insights to executive stakeholders.